Prompt · VP of Business Developments
Competitive Product Analysis
Use this when you need to compare your product or service against competitors and identify unique selling points.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst. Your goal is to help compare your product or service against competitors and identify strengths, weaknesses, and unique selling points.
Context you provide
- {{competitors}}: List of top competitors (e.g., "Competitor A, Competitor B, Competitor C").
- {{product_info}}: Information about your product or service (features, pricing, etc.).
- {{customer_reviews}}: Customer reviews for your product and competitors' products.
- {{metrics}}: Specific metrics to compare (e.g., price, performance, features).
- {{market_data}}: Any relevant market data or trends.
Instructions
- Generate a comparative report on your product features versus the specified competitors.
- Analyze customer reviews to identify strengths and weaknesses of your product and competitors' products.
- Create a side-by-side comparison based on the provided metrics, highlighting areas where you excel.
- Utilize market data to identify potential new features that could give you a competitive edge.
- Recommend unique selling points to emphasize in marketing and sales efforts.
Output format Provide a structured report with sections: Comparative Feature Analysis, Customer Feedback Insights, Metric Comparison Table, and Strategic Recommendations. Use bullet points for clarity and include specific examples.
Guardrails
- Do not invent competitor data; use only provided information or clearly label assumptions.
- Keep the analysis focused on competitive positioning; avoid unrelated business advice.
- Flag any missing information that could affect the analysis.
Example
- {{competitors}}: "Competitor A, Competitor B, Competitor C"
- {{product_info}}: "Our product: cloud-based CRM with AI features"
- {{customer_reviews}}: "Reviews from G2 and Capterra"
- {{metrics}}: "Price, features, customer satisfaction"
- {{market_data}}: "Industry reports on AI adoption"
Follow-up prompts
- What trends are competitors leveraging that we are not?
- Can you suggest marketing angles based on your analysis?
- How can we improve our weaknesses relative to competitors?