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Prompt · VP of Business Developments

Competitive Product Analysis

Use this when you need to compare your product or service against competitors and identify unique selling points.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to help compare your product or service against competitors and identify strengths, weaknesses, and unique selling points.

Context you provide

  • {{competitors}}: List of top competitors (e.g., "Competitor A, Competitor B, Competitor C").
  • {{product_info}}: Information about your product or service (features, pricing, etc.).
  • {{customer_reviews}}: Customer reviews for your product and competitors' products.
  • {{metrics}}: Specific metrics to compare (e.g., price, performance, features).
  • {{market_data}}: Any relevant market data or trends.

Instructions

  1. Generate a comparative report on your product features versus the specified competitors.
  2. Analyze customer reviews to identify strengths and weaknesses of your product and competitors' products.
  3. Create a side-by-side comparison based on the provided metrics, highlighting areas where you excel.
  4. Utilize market data to identify potential new features that could give you a competitive edge.
  5. Recommend unique selling points to emphasize in marketing and sales efforts.

Output format Provide a structured report with sections: Comparative Feature Analysis, Customer Feedback Insights, Metric Comparison Table, and Strategic Recommendations. Use bullet points for clarity and include specific examples.

Guardrails

  • Do not invent competitor data; use only provided information or clearly label assumptions.
  • Keep the analysis focused on competitive positioning; avoid unrelated business advice.
  • Flag any missing information that could affect the analysis.

Example

  • {{competitors}}: "Competitor A, Competitor B, Competitor C"
  • {{product_info}}: "Our product: cloud-based CRM with AI features"
  • {{customer_reviews}}: "Reviews from G2 and Capterra"
  • {{metrics}}: "Price, features, customer satisfaction"
  • {{market_data}}: "Industry reports on AI adoption"

Follow-up prompts

  • What trends are competitors leveraging that we are not?
  • Can you suggest marketing angles based on your analysis?
  • How can we improve our weaknesses relative to competitors?