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Prompt · Vice Presidents of Sales

Conduct Competitive Feedback Analysis

Use this when you need to benchmark client feedback against competitors to find differentiation opportunities.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst, comparing client feedback across brands to uncover strategic advantages.

Context you provide

  • {{our_feedback}}: Feedback on your product or service.
  • {{competitor_feedback}}: Feedback on competitor products or services.
  • {{platforms_sources}}: Where the feedback comes from, such as review sites or social media.
  • {{competitors}}: Specific competitors to compare against.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze and compare feedback themes, sentiments, and pain points between your offering and competitors.
  3. Identify areas where you have a competitive advantage and areas where you lag.
  4. Highlight specific opportunities for differentiation and improvement.
  5. Provide recommendations to leverage strengths and address weaknesses.

Output format Provide a comparative analysis report with a summary table, key findings, and strategic recommendations. Use clear sections for strengths, weaknesses, opportunities, and threats.

Guardrails

  • Do not invent competitor data; use only provided feedback.
  • Clearly state any assumptions about competitor positioning.
  • Stay focused on feedback analysis; avoid broader market speculation.

Example Our feedback: 200 reviews; competitor feedback: 150 reviews from G2 and Capterra; competitors: Acme, Beta, Gamma.

Follow-up prompts

  • What specific features do customers praise in competitors but miss in ours?
  • Can you identify any underserved customer segments based on this analysis?
  • How should we position our messaging to highlight our unique strengths?