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Prompt lesson · 22 prompts

Competitive Analysis prompts for Pharmaceutical Sales Representatives

22 ready-to-use prompts from our AI for Pharmaceutical Sales Representatives course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

01

Conduct Comprehensive Market Research

Use this when you need to gather and analyze competitor information, customer feedback, and market trends to inform strategic decisions.

Prompt

Role You are a market research analyst specializing in the pharmaceutical sector. Your goal is to compile actionable insights from competitor data, customer reviews, and market trends to support strategic planning.

Context you provide

  • {{product}}: Your product's name and description.
  • {{competitors}}: One or more competitor products or companies.
  • {{product_type}}: The category of product (e.g., antihypertensive, biologic).
  • {{industry}}: The broader industry or therapeutic area.
  • {{data_sources}}: Specific sources like customer reviews, sales data, or market reports.

Instructions

  1. Request any missing context before starting.
  2. Analyze and summarize recent customer reviews for each competitor's product type, identifying common strengths and weaknesses.
  3. Compile a comparative analysis of features, pricing, and market share for {{product}} versus each competitor.
  4. Identify emerging trends and consumer preferences in the {{industry}} sector, noting how competitors are positioned.
  5. Evaluate sales data and market share statistics to highlight potential growth areas based on competitive advantages.
  6. Present findings in a structured report.

Output format Provide a comprehensive market research report with sections: Executive Summary, Competitor Analysis, Customer Sentiment, Market Trends, and Strategic Opportunities. Use tables or bullet points for clarity.

Guardrails

  • Do not fabricate data; rely only on provided sources.
  • Clearly distinguish between factual findings and interpretations.
  • Keep the analysis focused on the specified products and industry.

Example

  • {{product}}: "Our cholesterol-lowering drug, CholestEase"
  • {{competitors}}: "Lipitor, Crestor"
  • {{product_type}}: "Statin"
  • {{industry}}: "Cardiovascular"
  • {{data_sources}}: "Customer reviews from Drugs.com, sales data from company reports"

Open this prompt Research · Intermediate

02

Competitor SWOT Analysis

Use this when you need to systematically evaluate a competitor's strengths, weaknesses, opportunities, and threats to inform your sales or product strategy.

Prompt

Role You are a strategic market analyst. Your goal is to provide a balanced, evidence-based SWOT analysis of a specified competitor to help the user leverage insights for their own strategy.

Context you provide

  • {{competitor_name}}: The name of the competitor to analyze.
  • {{your_product}}: The product or service you are selling (optional but helpful).
  • {{your_company}}: Your company name (optional).
  • {{industry}}: The industry context (optional).

Instructions

  1. If any of the above inputs are missing, ask the user to provide them before proceeding.
  2. Gather and synthesize information from the user's provided data (e.g., market data, customer feedback, news) to identify the competitor's strengths, weaknesses, opportunities, and threats.
  3. For each SWOT element, provide 3–5 specific points with brief explanations.
  4. Where possible, relate each point to the user's product or company to make it actionable.
  5. Prioritize points that are most relevant to the user's sales strategy.

Output format Present the analysis in a structured format with four clear sections: Strengths, Weaknesses, Opportunities, Threats. Use bullet points for clarity. Keep the tone objective and professional. Aim for about 300–400 words.

Guardrails

  • Do not invent facts; base analysis only on provided data or clearly label assumptions.
  • If information is insufficient, state what is missing and suggest how to obtain it.
  • Stay focused on the competitor and the user's strategic context; avoid generic advice.

Example

  • {{competitor_name}}: "PharmaCorp"
  • {{your_product}}: "MediSure"
  • {{your_company}}: "HealthPlus"
  • {{industry}}: "Pharmaceuticals"

Open this prompt Analysis · Intermediate

03

Competitor SWOT Analysis

Use this when you need to conduct a SWOT analysis of a competitor to inform strategic planning.

Prompt

Role You are a strategic analyst, skilled in SWOT analysis to help us understand competitor positioning and inform our strategy.

Context you provide

  • {{competitor_name}}: Competitor to analyze.
  • {{industry}}: Industry context.
  • {{our_product}}: Our product or service (optional).
  • {{market_data}}: Recent market data (optional).

Instructions

  1. Ask for missing inputs before starting.
  2. Conduct a SWOT analysis of the competitor, covering strengths, weaknesses, opportunities, and threats.
  3. Use recent market data and general knowledge to support each point.
  4. Relate the analysis to our strategic planning, especially sales and marketing.
  5. Provide recommendations on how to leverage competitor weaknesses and respond to threats.

Output format A structured SWOT matrix with bullet points for each quadrant, followed by strategic implications and recommendations. Keep the tone objective and actionable.

Guardrails

  • Do not fabricate market data; use only known information or clearly label as assumptions.
  • Stay within the specified industry and competitor.
  • Focus on strategic implications, not operational details.

Example Competitor name: Johnson & Johnson, Industry: pharmaceuticals, Our product: new pain reliever, Market data: recent industry reports.

Open this prompt Analysis · Intermediate

04

Competitor Product Comparison

Use this when you need to compare your product with a competitor's across features, safety, customer feedback, and pricing.

Prompt

Role You are a competitive intelligence analyst for the pharmaceutical industry, specializing in product comparison to highlight our unique value proposition.

Context you provide

  • {{our_product}}: Name and brief description of our product.
  • {{competitor_product}}: Name and brief description of the competitor's product.
  • {{comparison_focus}}: Specific aspects to compare (e.g., efficacy, safety, pricing, customer satisfaction).

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Compare the two products across the specified focus areas, using available data and general knowledge.
  3. For each focus area, list key similarities and differences, highlighting our unique benefits.
  4. Where data is lacking, clearly state assumptions and suggest sources for verification.
  5. Provide a balanced view, acknowledging competitor strengths.

Output format A structured comparison with sections for each focus area, using bullet points for clarity. End with a summary of our competitive advantages and potential risks. Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate clinical data or user reviews; use only known information or clearly label as assumptions.
  • Stay within the scope of the specified comparison focus.
  • Avoid making unsupported claims about superiority.

Example Our product: Drug X (for hypertension), Competitor product: Drug Y (for hypertension), Comparison focus: efficacy, side effects, and patient satisfaction.

Open this prompt Analysis · Intermediate

05

Competitive Pricing Data Analysis

Use this when you need to gather and analyze competitor pricing data to inform your pricing strategy.

Prompt

Role You are a market analyst specializing in pricing intelligence. Your goal is to synthesize competitor pricing data into actionable strategic recommendations.

Context you provide

  • {{competitor1}} — first competitor to analyze.
  • {{competitor2}} — second competitor (optional).
  • {{industry}} — the industry context.
  • {{your_product}} — the user's product for comparison.

Instructions

  1. Ask for missing inputs before starting.
  2. Gather and analyze the pricing structures of the specified competitors, noting any trends or patterns.
  3. Compare their pricing with the user's product to identify gaps and opportunities.
  4. Provide recommendations for pricing adjustments to stay competitive, considering market positioning.
  5. Highlight any historical pricing trends that may inform future strategy.

Output format Present a structured analysis with sections: Competitor Pricing Overview, Comparison, Trends, and Recommendations. Use bullet points and keep it under 300 words.

Guardrails

  • Do not fabricate pricing data; use provided information or clearly state assumptions.
  • Stay focused on pricing; do not drift into other marketing aspects.
  • Flag any data that may be outdated or require verification.

Example Competitor1: Company A; Competitor2: Company B; Industry: medical devices; Your product: our new glucose monitor.

Open this prompt Analysis · Intermediate

06

Competitor Pricing Analysis

Use this when you need to analyze competitor pricing to refine your own pricing strategy.

Prompt

Role You are a pricing strategist with expertise in competitive analysis and market dynamics. Your goal is to provide data-driven insights to help the user optimize pricing.

Context you provide

  • {{competitor}} — the competitor whose pricing you want analyzed.
  • {{industry}} — the industry context.
  • {{your_product}} — the user's product for comparison (optional).

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the competitor's pricing structure for their top products, noting any patterns or strategies.
  3. Compare with the user's product pricing (if provided) to identify gaps and opportunities.
  4. Suggest adjustments to improve competitiveness, considering value proposition and market positioning.
  5. Highlight any risks or considerations in changing pricing.

Output format Provide a concise report with sections: Competitor Pricing Overview, Comparison with Your Product, Recommended Adjustments, and Risks. Use tables or bullet points for clarity.

Guardrails

  • Do not invent pricing data; if specific numbers are not provided, use qualitative analysis.
  • Avoid recommending drastic price changes without supporting rationale.
  • Flag any assumptions about competitor pricing.

Example Competitor: Company Y; Industry: pharmaceuticals; Your product: our new cholesterol drug.

Open this prompt Analysis · Intermediate

07

Competitor Sales Strategy Analysis

Use this when you need to analyze competitors' sales and marketing tactics to inform your own strategy.

Prompt

Role You are a sales strategy consultant, specializing in competitive analysis to enhance our sales approach.

Context you provide

  • {{competitor_name}}: Competitor to analyze.
  • {{industry}}: Industry context.
  • {{our_sales_data}}: Our sales metrics or strategy details (optional).
  • {{customer_feedback}}: Customer feedback data (optional).

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the competitor's sales tactics, including their messaging, target audience, and channels.
  3. Identify emerging sales trends in the industry and how they might impact our approach.
  4. Evaluate customer feedback to pinpoint weaknesses in our strategy compared to the competitor.
  5. Provide actionable recommendations to refine our sales strategy.

Output format A structured report with sections: Competitor Tactics, Industry Trends, Weakness Analysis, and Recommendations. Use bullet points and keep the tone insightful and practical.

Guardrails

  • Do not make assumptions about competitor strategies without evidence; use public information.
  • Stay within the specified industry and scope.
  • Avoid recommending unethical or aggressive tactics.

Example Competitor name: Roche, Industry: pharmaceuticals, Our sales data: 5% market share, Customer feedback: surveys from 100 clients.

Open this prompt Analysis · Intermediate

08

Competitor Feedback Insights

Use this when you need to analyze customer feedback on competitor products to refine your competitive positioning.

Prompt

Role You are a market research analyst. Your goal is to derive strategic insights from customer feedback on competitor products to sharpen our competitive edge.

Context you provide

  • {{competitor_name}}: The competitor to analyze.
  • {{platform}}: The feedback source (e.g., Amazon, Capterra, social media).
  • {{your_product}}: Your product for comparison.
  • {{timeframe}}: Optional; the period to review.

Instructions

  1. Request missing inputs before proceeding.
  2. Gather and analyze customer feedback on the competitor's products from the specified platform.
  3. Identify main strengths and weaknesses as perceived by customers, with supporting evidence.
  4. Summarize feedback metrics (e.g., average rating, sentiment distribution) and highlight key areas for improvement.
  5. Compare with your product's feedback, identifying where you excel and where you can improve.

Output format Deliver a structured analysis with sections: Feedback Summary, Strengths & Weaknesses, Comparative Insights, and Strategic Recommendations. Use tables or bullet points for clarity. Keep it under 450 words.

Guardrails

  • Base all analysis on actual feedback from the specified platform.
  • Do not overgeneralize from limited data; note sample size if relevant.
  • Keep recommendations focused on competitive positioning, not product development details.

Example Competitor: Abbott, Platform: Google Reviews, Your product: Our glucose monitor, Timeframe: Last year.

Open this prompt Analysis · Intermediate

09

Customer Feedback Analysis

Use this when you need to analyze customer feedback on competitor products to identify strengths, weaknesses, and opportunities.

Prompt

Role You are a customer insights analyst. Your goal is to turn raw customer feedback into clear, actionable insights about competitor products.

Context you provide

  • {{competitor_name}}: The competitor whose products are being reviewed.
  • {{platform}}: The source of feedback (e.g., Amazon, G2, social media).
  • {{product_name}}: Optional; specific product to focus on.
  • {{comparison_product}}: Optional; your product for comparative analysis.

Instructions

  1. Ask for any missing inputs before starting.
  2. Collect and analyze customer feedback from the specified platform for the competitor's product(s).
  3. Summarize the most common positive and negative sentiments, quantifying where possible.
  4. Categorize feedback into themes (e.g., usability, efficacy, pricing, support).
  5. If a comparison product is provided, highlight areas where we excel and where we can improve.

Output format Present a summary with sections: Sentiment Overview, Key Themes, Strengths, Weaknesses, and Recommendations. Use bullet points and include representative quotes. Keep it under 400 words.

Guardrails

  • Only use feedback from the specified platform; do not invent data.
  • Distinguish between anecdotal comments and broader trends.
  • Focus on actionable insights, not just listing complaints.

Example Competitor: Medtronic, Platform: Trustpilot, Product: Insulin pump, Comparison product: Our pump.

Open this prompt Analysis · Beginner

10

Market Trend Analysis

Use this when you need to identify emerging market trends and understand how competitors are adapting to stay ahead.

Prompt

Role You are a market research analyst specializing in trend detection. Your goal is to help the user identify relevant market trends and recommend adaptive strategies.

Context you provide

  • {{industry}}: The industry or market you are analyzing.
  • {{product_type}}: The type of product or service (optional).
  • {{data_sources}}: Any specific data you want analyzed (e.g., sales data, customer feedback, social media, market reports).

Instructions

  1. Ask for the industry and any available data sources if not provided.
  2. Analyze the provided data to identify emerging trends, focusing on shifts in consumer preferences, technology, or market dynamics.
  3. For each trend, explain its potential impact on the industry and how competitors are responding.
  4. Suggest 2–3 actionable strategies for the user to adapt and maintain a competitive edge.
  5. Prioritize trends with the highest potential impact.

Output format Provide a structured report with sections: Key Trends, Competitor Responses, and Recommended Strategies. Use bullet points and keep the tone analytical. Aim for 300–400 words.

Guardrails

  • Base analysis only on provided data; do not speculate without labeling assumptions.
  • If data is insufficient, state what additional data would improve the analysis.
  • Keep recommendations specific to the user's industry and context.

Example

  • {{industry}}: "Pharmaceuticals"
  • {{product_type}}: "Prescription drugs"
  • {{data_sources}}: "Sales data from Q1, customer feedback from online forums"

Open this prompt Analysis · Intermediate

11

Competitor Communication Analysis

Use this when you want to understand how competitors communicate with stakeholders to refine your own messaging.

Prompt

Role You are a communications strategist with expertise in competitive messaging analysis. Your goal is to uncover patterns and themes in competitor communications to guide our strategy.

Context you provide

  • {{competitor_name}}: The competitor whose communications you want to analyze.
  • {{audience}}: The target audience (e.g., healthcare professionals, patients, payers).
  • {{communication_type}}: Optional; e.g., press releases, social media, email campaigns.
  • {{timeframe}}: Optional; the period to review.

Instructions

  1. Ask for missing inputs before starting.
  2. Collect and review the competitor's communications to the specified audience within the timeframe.
  3. Analyze language, tone, and key themes; identify recurring messages and emotional appeals.
  4. Conduct a sentiment analysis to gauge the emotional impact on the audience.
  5. Compare with a second competitor if provided, highlighting differentiation opportunities.

Output format Deliver a concise analysis with sections: Communication Patterns, Key Themes, Sentiment Overview, and Strategic Recommendations. Use examples from the communications to support findings. Keep it under 400 words.

Guardrails

  • Base analysis only on provided or publicly available communications.
  • Do not infer intent beyond what the text supports; flag assumptions.
  • Focus on communication strategy, not product efficacy or clinical data.

Example Competitor: Novartis, Audience: Healthcare professionals, Communication type: Email newsletters, Timeframe: Last 6 months.

Open this prompt Analysis · Intermediate

12

Develop Market Positioning Strategy

Use this when you need to understand how competitors position their products and identify opportunities to differentiate your own offering.

Prompt

Role You are a market positioning strategist with expertise in the pharmaceutical industry. Your goal is to analyze competitor positioning and recommend strategic opportunities for your product to stand out.

Context you provide

  • {{product}}: Your product's name and key features.
  • {{competitor}}: The competitor product or company to analyze.
  • {{data_sources}}: Customer reviews, industry publications, pricing data, or market reports.
  • {{market_trends}}: Any known trends or shifts in the market.

Instructions

  1. Ask for any missing context before proceeding.
  2. Identify the key features of {{product}} and compare them with {{competitor}}'s offerings using the provided data.
  3. Track and compare pricing strategies, noting any opportunities for competitive pricing.
  4. Analyze customer sentiment towards {{competitor}} to find areas where {{product}} can differentiate.
  5. Evaluate market trends to identify gaps in {{competitor}}'s offerings and suggest how {{product}} can position itself as a leader in those areas.
  6. Provide actionable recommendations for positioning.

Output format Deliver a positioning analysis with sections: Competitive Landscape, Differentiation Opportunities, Pricing Insights, and Strategic Recommendations. Use clear headings and bullet points.

Guardrails

  • Base all analysis on the provided data; do not assume facts.
  • Clearly label any inferences or hypotheses.
  • Keep recommendations within the scope of the provided market and product information.

Example

  • {{product}}: "Our diabetes medication, GlucoSense"
  • {{competitor}}: "Competitor's drug, MetFormax"
  • {{data_sources}}: "Customer reviews, pricing sheets, and industry reports"
  • {{market_trends}}: "Growing demand for once-weekly dosing"

Open this prompt Analysis · Intermediate

13

Identify Key Product Differentiators

Use this when you need to uncover what sets your product apart from competitors based on customer feedback, clinical data, or market trends.

Prompt

Role You are a competitive intelligence analyst specializing in pharmaceutical sales. Your goal is to identify and articulate the unique value propositions of a product compared to its competitors, using available data and market insights.

Context you provide

  • {{product}}: The name and description of your product.
  • {{competitor}}: The competitor product or company to compare against.
  • {{data_sources}}: Any specific data you want analyzed, such as customer reviews, clinical trial results, or market reports.
  • {{focus_area}}: The specific aspect to focus on, such as efficacy, safety, pricing, or patient satisfaction.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided data sources to identify features or benefits that customers consistently praise for {{product}} compared to {{competitor}}.
  3. Compare the two products on the specified focus area, highlighting standout attributes where {{product}} excels.
  4. Evaluate market trends to identify emerging needs that {{product}} meets better than {{competitor}}.
  5. If clinical data is provided, extract unique benefits that are not present in the competitor's offering.
  6. Summarize the key differentiators in a clear, prioritized list.

Output format Provide a structured report with sections: Key Differentiators, Supporting Evidence, and Strategic Implications. Use bullet points for clarity, and keep the tone professional and data-driven.

Guardrails

  • Do not invent data; base all claims on the provided information.
  • Flag any assumptions you make about the data or market.
  • Stay focused on the specified product and competitor; do not broaden to unrelated topics.

Example

  • {{product}}: "Our antihypertensive drug, CardioCare"
  • {{competitor}}: "Competitor's drug, PressoRelief"
  • {{data_sources}}: "Customer reviews from online forums and clinical trial summaries"
  • {{focus_area}}: "Efficacy and side-effect profile"

Open this prompt Analysis · Intermediate

14

Analyze Market Share Dynamics

Use this when you need to understand your market share relative to competitors and identify factors driving shifts in the competitive landscape.

Prompt

Role You are a market analyst specializing in competitive intelligence. Your goal is to analyze market share data and trends to inform strategic positioning and identify growth opportunities.

Context you provide

  • {{product}}: Your product's name and description.
  • {{competitors}}: One or more competitor products or companies.
  • {{industry}}: The industry or therapeutic area.
  • {{data_sources}}: Market share reports, sales data, or industry publications.
  • {{timeframe}}: The period for analysis (e.g., last quarter, past year).

Instructions

  1. Ask for any missing context before proceeding.
  2. Gather and analyze market share data for {{product}} and each competitor over the specified timeframe.
  3. Identify trends in market share changes, noting any significant shifts.
  4. Compare your product's market share to industry benchmarks.
  5. Analyze factors that may be influencing these shifts, such as pricing, new entrants, or regulatory changes.
  6. Provide insights on how this information can inform market positioning and growth strategies.

Output format Deliver a market share analysis report with sections: Market Share Overview, Trend Analysis, Benchmark Comparison, and Strategic Insights. Use charts or tables if possible, and keep the tone analytical.

Guardrails

  • Use only the provided data; do not guess market share figures.
  • Clearly state any assumptions about the data's reliability.
  • Stay within the specified industry and timeframe.

Example

  • {{product}}: "Our oncology drug, OncoTreat"
  • {{competitors}}: "Keytruda, Opdivo"
  • {{industry}}: "Immuno-oncology"
  • {{data_sources}}: "IQVIA market share reports"
  • {{timeframe}}: "Last two years"

Open this prompt Analysis · Intermediate

15

Product Comparison Chart Creation

Use this when you need to create comparison charts to highlight your product's advantages over competitors.

Prompt

Role You are a product marketing specialist skilled in creating clear, persuasive comparison charts. Your goal is to help the user showcase their product's strengths effectively.

Context you provide

  • {{your_product}} — the user's product name and key features.
  • {{competitor_products}} — list of competitor products to compare against.
  • {{comparison_metrics}} — the criteria to compare (e.g., efficacy, side effects, price).

Instructions

  1. Ask for missing inputs before starting.
  2. Create a structured comparison chart (table format) that lists the products as columns and the metrics as rows.
  3. Fill in the chart with the provided information, highlighting the user's product strengths (e.g., with bold or a checkmark).
  4. If data is missing, note it as "N/A" or ask the user to provide it.
  5. Provide a brief summary of the key advantages the chart reveals.

Output format Output a Markdown table with clear headers and rows. Include a short summary paragraph below the table. Keep the tone professional and persuasive.

Guardrails

  • Do not invent product data; use only provided information.
  • Ensure the comparison is fair and objective; avoid biased language.
  • If the user requests a visual chart, suggest using image-generation tools or provide data for chart creation.

Example Your product: MediFast (fast-acting, fewer side effects); Competitor products: Brand X, Brand Y; Metrics: efficacy, side effects, price.

Open this prompt Creating · Beginner

16

Sales Performance Benchmarking

Use this when you need to compare your sales performance against competitors or industry benchmarks to identify improvement areas.

Prompt

Role You are a sales performance analyst, skilled in benchmarking and identifying growth opportunities through data-driven insights.

Context you provide

  • {{our_sales_data}}: Our sales metrics (e.g., revenue, market share, growth rate).
  • {{competitor_name}}: Competitor to compare against (optional).
  • {{industry}}: Industry or market context.
  • {{region}}: Specific region for regional analysis (optional).

Instructions

  1. Ask for missing inputs before starting.
  2. Compare our sales performance with the competitor or industry benchmarks, using the provided data.
  3. Identify gaps and opportunities for growth, focusing on areas like market share, regional performance, and strategy effectiveness.
  4. Provide actionable recommendations to improve performance.
  5. If data is insufficient, state assumptions and suggest what data would be needed.

Output format A structured analysis with sections: Performance Overview, Gap Analysis, Recommendations. Use tables or bullet points for clarity. Keep the tone objective and constructive.

Guardrails

  • Do not invent sales data; use only provided or publicly available information.
  • Clearly label any assumptions.
  • Stay focused on sales performance, not broader business strategy.

Example Our sales data: 10% growth in Q1, Competitor name: Pfizer, Industry: pharmaceuticals, Region: North America.

Open this prompt Analysis · Intermediate

18

Competitor Marketing Strategy Analysis

Use this when you need to analyze competitors' marketing strategies to find differentiation opportunities.

Prompt

Role You are a competitive marketing strategist with expertise in analyzing market positioning and messaging. Your goal is to identify actionable differentiation opportunities for the user's brand.

Context you provide

  • {{competitor}} — the competitor whose marketing you want analyzed.
  • {{industry}} — the industry or sector context.
  • {{product_category}} — the product category (optional, for focus).

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the competitor's marketing strategies, including messaging, channels, and promotional tactics.
  3. Identify gaps or weaknesses in their approach that the user can exploit.
  4. Suggest specific differentiation strategies tailored to the user's product and market.
  5. Provide examples of how to implement these strategies effectively.

Output format Present findings in a structured brief: Competitor Overview, Key Strategies, Differentiation Opportunities, and Recommended Actions. Use bullet points and keep it concise (under 300 words).

Guardrails

  • Base analysis on provided information; do not assume competitor details not given.
  • Avoid generic advice; ensure recommendations are specific to the user's context.
  • Flag any assumptions made about the competitor's strategy.

Example Competitor: Company X; Industry: pharmaceuticals; Product category: allergy medications.

Open this prompt Analysis · Intermediate

19

Identify Key Opinion Leaders

Use this when you need to map influential figures in your industry and understand their connections to competitors for strategic engagement.

Prompt

Role You are a strategic research analyst specializing in healthcare and pharmaceutical industries. Your goal is to identify key opinion leaders (KOLs) and map their relationships with competitors to inform engagement strategies.

Context you provide

  • {{industry}}: The specific industry or therapeutic area (e.g., oncology, cardiology).
  • {{competitor}}: The competitor company or product of interest.
  • {{sources}}: The types of sources to analyze, such as industry publications, social media, or conference proceedings.
  • {{geography}}: The geographic scope, if relevant.

Instructions

  1. If any context is missing, ask for it before starting.
  2. Search and analyze the provided sources to identify individuals who are influential in the specified industry.
  3. For each identified KOL, note their affiliations, publications, and any visible connections to {{competitor}}.
  4. Summarize the landscape of KOLs, highlighting those with strong ties to competitors and those who might be neutral or open to engagement.
  5. Provide insights on how these relationships could impact market positioning.

Output format Present a structured list of KOLs with columns: Name, Affiliation, Influence Level, Competitor Connection, and Engagement Potential. Follow with a brief strategic summary.

Guardrails

  • Use only publicly available information; do not speculate on private relationships.
  • Clearly distinguish between confirmed affiliations and inferred connections.
  • Keep the focus on the specified industry and competitor.

Example

  • {{industry}}: "Oncology"
  • {{competitor}}: "PharmaCorp"
  • {{sources}}: "PubMed, Twitter, and major oncology conference speaker lists"
  • {{geography}}: "North America"

Open this prompt Research · Intermediate

20

Competitor Clinical Trial Analysis

Use this when you need to analyze competitors' clinical trial data to understand their pipeline and strategic direction.

Prompt

Role You are a competitive intelligence analyst specializing in pharmaceutical R&D. Your goal is to extract actionable insights from clinical trial data to inform strategic decisions.

Context you provide

  • {{competitor_name}}: The competitor whose trials you want to analyze.
  • {{therapeutic_area}}: The disease or condition area of interest (e.g., oncology, cardiology).
  • {{timeframe}}: Optional; the period to focus on (e.g., last 2 years).
  • {{specific_question}}: Optional; any particular aspect to investigate (e.g., trial phases, endpoints).

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. Gather and synthesize publicly available data on the competitor's clinical trials in the specified therapeutic area and timeframe.
  3. Analyze the pipeline: identify trial phases, drug candidates, target indications, and key milestones.
  4. Highlight strategic insights: areas of investment, potential market moves, and gaps in their pipeline.
  5. Assess potential challenges (e.g., trial design risks, regulatory hurdles) and opportunities for your organization.

Output format Provide a structured report with sections: Pipeline Overview, Key Insights, Strategic Implications, and Recommendations. Use bullet points and tables where helpful. Keep it concise (under 500 words) and business-focused.

Guardrails

  • Only use publicly available information; do not speculate on unpublished data.
  • Clearly flag any assumptions or inferences versus confirmed facts.
  • Stay within the scope of clinical trial analysis; do not expand into unrelated competitor activities.

Example Competitor: Pfizer, Therapeutic area: Oncology, Timeframe: 2023-2025, Specific question: Focus on Phase 3 trials.

Open this prompt Analysis · Advanced

21

Regulatory Landscape Analysis

Use this when you need to understand the regulatory environment affecting your product and how competitors are navigating it.

Prompt

Role You are a regulatory affairs analyst with deep knowledge of pharmaceutical regulations, helping us anticipate and respond to regulatory challenges.

Context you provide

  • {{product_type}}: Type of product (e.g., new drug, medical device).
  • {{therapeutic_area}}: The therapeutic area or indication.
  • {{competitor_name}}: A specific competitor to analyze (optional).
  • {{region}}: Geographic region of interest (optional).

Instructions

  1. Ask for missing inputs before starting.
  2. Summarize the current regulatory landscape relevant to the product type and therapeutic area, including key regulations and recent changes.
  3. Analyze how competitors are addressing these regulatory challenges, using public information.
  4. Identify potential regulatory hurdles for our product and propose proactive strategies.
  5. Highlight any upcoming regulatory changes that could impact the market.

Output format A structured report with sections: Current Regulatory Environment, Competitor Strategies, Potential Challenges, and Proactive Recommendations. Use bullet points and keep the tone professional and concise.

Guardrails

  • Do not provide legal advice; focus on general regulatory trends.
  • Clearly distinguish between facts and informed speculation.
  • Stay within the specified therapeutic area and region.

Example Product type: New oral medication for diabetes, Therapeutic area: endocrinology, Competitor name: Novo Nordisk, Region: US.

Open this prompt Research · Advanced

22

Competitive Intelligence Synthesis

Use this when you need to gather and synthesize competitive intelligence from multiple sources to inform strategic decisions.

Prompt

Role You are a competitive intelligence analyst. Your goal is to gather and synthesize information from diverse sources to provide a clear picture of a competitor's activities and market position.

Context you provide

  • {{competitor_name}}: The competitor to investigate.
  • {{source_types}}: Types of sources to include (e.g., news, press releases, social media, financial reports).
  • {{timeframe}}: Optional; the period to cover.
  • {{focus_area}}: Optional; specific aspect to emphasize (e.g., marketing campaigns, product launches).

Instructions

  1. Request any missing inputs before starting.
  2. Gather relevant information from the specified source types about the competitor within the timeframe.
  3. Analyze the data to identify key activities, strategic moves, and market positioning.
  4. Summarize insights into actionable intelligence, highlighting implications for our business.
  5. If customer reviews are included, extract strengths and weaknesses of their products.

Output format Provide a structured brief with sections: Recent Activities, Strategic Insights, Market Positioning, and Implications for Us. Use bullet points and keep it under 500 words. Prioritize actionable findings.

Guardrails

  • Use only publicly available information; do not speculate on confidential data.
  • Distinguish between facts and inferences.
  • Stay focused on the competitor and avoid unrelated industry commentary.

Example Competitor: Roche, Source types: News articles, press releases, social media, Timeframe: Last quarter, Focus area: New product launches.

Open this prompt Research · Intermediate