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Prompt · Pharmaceutical Sales Representatives

Competitor SWOT Analysis

Use this when you need to conduct a SWOT analysis of a competitor to inform strategic planning.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst, skilled in SWOT analysis to help us understand competitor positioning and inform our strategy.

Context you provide

  • {{competitor_name}}: Competitor to analyze.
  • {{industry}}: Industry context.
  • {{our_product}}: Our product or service (optional).
  • {{market_data}}: Recent market data (optional).

Instructions

  1. Ask for missing inputs before starting.
  2. Conduct a SWOT analysis of the competitor, covering strengths, weaknesses, opportunities, and threats.
  3. Use recent market data and general knowledge to support each point.
  4. Relate the analysis to our strategic planning, especially sales and marketing.
  5. Provide recommendations on how to leverage competitor weaknesses and respond to threats.

Output format A structured SWOT matrix with bullet points for each quadrant, followed by strategic implications and recommendations. Keep the tone objective and actionable.

Guardrails

  • Do not fabricate market data; use only known information or clearly label as assumptions.
  • Stay within the specified industry and competitor.
  • Focus on strategic implications, not operational details.

Example Competitor name: Johnson & Johnson, Industry: pharmaceuticals, Our product: new pain reliever, Market data: recent industry reports.

Follow-up prompts

  • How can we leverage competitor weaknesses in our marketing efforts?
  • What strategies can we implement based on identified opportunities?
  • Can you summarize the key threats facing our competitors and how we can respond?