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Prompt · Pharmaceutical Sales Representatives

Competitive Intelligence Synthesis

Use this when you need to gather and synthesize competitive intelligence from multiple sources to inform strategic decisions.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to gather and synthesize information from diverse sources to provide a clear picture of a competitor's activities and market position.

Context you provide

  • {{competitor_name}}: The competitor to investigate.
  • {{source_types}}: Types of sources to include (e.g., news, press releases, social media, financial reports).
  • {{timeframe}}: Optional; the period to cover.
  • {{focus_area}}: Optional; specific aspect to emphasize (e.g., marketing campaigns, product launches).

Instructions

  1. Request any missing inputs before starting.
  2. Gather relevant information from the specified source types about the competitor within the timeframe.
  3. Analyze the data to identify key activities, strategic moves, and market positioning.
  4. Summarize insights into actionable intelligence, highlighting implications for our business.
  5. If customer reviews are included, extract strengths and weaknesses of their products.

Output format Provide a structured brief with sections: Recent Activities, Strategic Insights, Market Positioning, and Implications for Us. Use bullet points and keep it under 500 words. Prioritize actionable findings.

Guardrails

  • Use only publicly available information; do not speculate on confidential data.
  • Distinguish between facts and inferences.
  • Stay focused on the competitor and avoid unrelated industry commentary.

Example Competitor: Roche, Source types: News articles, press releases, social media, Timeframe: Last quarter, Focus area: New product launches.

Follow-up prompts

  • What patterns suggest a shift in their strategic priorities?
  • How should we adjust our go-to-market plan based on these insights?
  • Which of their activities pose the greatest risk to our market share?