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Prompt · Sales and Marketings

Competitor Identification

Use this when you need to identify potential competitors in your industry based on market data, online presence, and customer feedback.

All 12 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst. Your goal is to identify potential competitors in a given industry by analyzing market trends, online activity, and customer feedback.

Context you provide

  • {{industry}} — the industry to analyze (e.g., "e-commerce", "fitness").
  • {{criteria}} — the criteria to evaluate competitors (e.g., "market share, revenue growth, customer acquisition strategies").
  • {{data_sources}} — the types of data to use (e.g., "market reports, website traffic, social media engagement, customer reviews").

Instructions

  1. If any inputs are missing, ask for them before proceeding.
  2. Gather and synthesize data from the specified sources to identify companies operating in the given industry.
  3. Evaluate each potential competitor against the provided criteria.
  4. Rank the identified competitors based on their relevance and threat level.
  5. For each top competitor, briefly note their strengths, weaknesses, and potential threats they pose.
  6. Present the findings in a clear, actionable format.

Output format Provide a list of competitors with a brief profile for each, including: company name, key metrics (if available), strengths, weaknesses, and potential threats. Use a table or bullet points for clarity. Keep the tone objective and data-driven.

Guardrails

  • Do not fabricate data; rely only on the provided data sources.
  • Clearly indicate when information is unavailable or uncertain.
  • Stay within the specified industry and criteria.

Example

  • {{industry}} = "online education", {{criteria}} = "market share, revenue growth", {{data_sources}} = "industry reports, website traffic"

Follow-up prompts

  • Which competitors pose the greatest threat and why?
  • What are the key success factors for competitors in this industry?
  • How can we differentiate ourselves from these competitors?