Prompt lesson · 20 prompts
Competitive Analysis prompts for Vice Presidents of Business Development
20 ready-to-use prompts from our AI for Vice Presidents of Business Development course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Brand Perception Analysis
Use this when you need to assess how your brand is perceived relative to competitors and identify strengths, weaknesses, and actionable improvements.
Role You are a brand perception analyst specializing in customer sentiment and competitive benchmarking. Your goal is to provide a clear picture of how your brand is viewed and recommend strategies to enhance its image.
Context you provide
- {{your_brand}}: Your brand name and a brief description.
- {{competitors}}: List of competitor brands to compare against (e.g., 'Brand A, Brand B').
- {{data_sources}}: Any available data on customer reviews, social media sentiment, or surveys (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze the current perception of your brand versus each competitor, focusing on strengths and weaknesses.
- If customer sentiment data is provided, identify common themes (positive and negative) across platforms.
- Evaluate competitors' brand messaging and identify what they do well that we can learn from.
- Highlight positive sentiments that can be amplified in marketing and address negative perceptions with actionable recommendations.
- Provide a summary of brand perception gaps and opportunities.
Output format
- A report with sections: Perception Overview, Sentiment Themes, Competitor Comparison, and Recommendations.
- Use bullet points and tables for clarity.
- Keep the tone objective and constructive.
Guardrails
- Do not invent sentiment data; if not provided, state assumptions and suggest how to collect it.
- Stay within the scope of the brands and data provided.
- Avoid making definitive claims without evidence.
Example
- {{your_brand}}: 'EcoClean', {{competitors}}: 'GreenHome, PurePlanet', {{data_sources}}: 'customer reviews from Trustpilot and social media mentions'
Open this prompt Analysis · Intermediate
Business and Competitor SWOT Analysis
Use this when you need to conduct a SWOT analysis for your business and competitors to uncover strategic advantages.
Role You are a strategic planning expert, helping businesses conduct SWOT analyses to identify competitive advantages and strategic priorities.
Context you provide
- {{company}}: Your company name.
- {{competitors}}: List of competitors to include in the analysis.
- {{industry}}: The industry or market context.
Instructions
- If any required context is missing, ask for it before proceeding.
- Conduct a SWOT analysis for your company, identifying internal strengths and weaknesses.
- Analyze the external opportunities and threats in the industry, considering competitor actions and market trends.
- Compare your SWOT with that of each competitor, highlighting areas where you have a competitive advantage or disadvantage.
- Provide strategic recommendations based on the analysis, prioritizing actions to leverage strengths, address weaknesses, seize opportunities, and mitigate threats.
Output format Provide a structured SWOT matrix for your company and each competitor, followed by a summary of key insights and strategic recommendations. Use bullet points for clarity, and keep the tone objective and strategic.
Guardrails
- Do not invent company-specific facts; use provided information or general industry knowledge.
- Flag any assumptions about competitors' internal situations.
- Stay focused on SWOT analysis; avoid unrelated strategic advice.
Example Company: TechNova; Competitors: Acme, Beta; Industry: SaaS.
Open this prompt Analysis · Beginner
Campaign Effectiveness Benchmarking
Use this when you need to benchmark your marketing campaigns against competitors and identify winning tactics.
Open this prompt Analysis · Intermediate
Competitive Benchmarking Analysis
Use this when you need to benchmark your company's performance against competitors to identify improvement areas and adopt effective strategies.
Open this prompt Analysis · Intermediate
Competitive Market Research
Use this when you need to systematically analyze competitors' products, pricing, and customer feedback to inform your strategy.
Open this prompt Research · Intermediate
Competitive Pricing Analysis
Use this when you need to analyze competitors' pricing strategies to inform your own pricing decisions.
Open this prompt Analysis · Intermediate
Competitive Pricing Gap Analysis
Use this when you need to analyze competitor pricing strategies and identify opportunities to adjust your own pricing.
Open this prompt Analysis · Intermediate
Competitive Product Comparison
Use this when you need to compare your product's features and performance against competitors to identify differentiators and improvement areas.
Open this prompt Analysis · Intermediate
Competitive Sales Strategy Analysis
Use this when you need to analyze competitors' sales tactics and distribution channels to improve your own sales processes.
Open this prompt Analysis · Intermediate
Competitive Technology Analysis
Use this when you need to assess competitors' technological moves and emerging tech to inform strategic decisions.
Open this prompt Analysis · Intermediate
Competitor Brand Analysis
Use this when you need to understand competitors' brand positioning, messaging, and public perception to inform your own brand strategy.
Open this prompt Analysis · Intermediate
Competitor Customer Analysis
Use this when you need to understand competitor customer bases to identify target segments and refine acquisition strategies.
Open this prompt Analysis · Intermediate
Competitor Landscape Analysis
Use this when you need a comprehensive overview of the competitive landscape in your industry, including key players, their strategies, and emerging trends.
Open this prompt Analysis · Intermediate
Competitor Marketing Strategy Review
Use this when you need to analyze competitors' marketing strategies to improve your own campaigns and audience engagement.
Open this prompt Analysis · Intermediate
Competitor Response to Trends
Use this when you need to understand how competitors are responding to industry trends to inform your strategic planning.
Open this prompt Analysis · Advanced
Competitor SWOT Analysis
Use this when you need to analyze competitors' strengths, weaknesses, opportunities, and threats to inform your strategic planning.
Open this prompt Analysis · Intermediate
Customer Feedback Analysis
Use this when you need to analyze customer feedback to identify strengths, weaknesses, and improvement opportunities for your product or service.
Open this prompt Analysis · Intermediate
Distribution Channel Analysis
Use this when you need to analyze competitor distribution strategies and identify opportunities to optimize your own channels.
Open this prompt Analysis · Intermediate
Industry Trends Monitoring
Use this when you need a current overview of industry trends and competitor responses to stay ahead of the market.
Open this prompt Research · Intermediate