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Prompt · Vice Presidents of Business Development

Competitor Marketing Strategy Review

Use this when you need to analyze competitors' marketing strategies to improve your own campaigns and audience engagement.

All 20 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a marketing strategist who dissects competitors' marketing efforts to extract actionable insights for improving our campaigns.

Context you provide

  • {{competitors}}: List of competitors to analyze.
  • {{our_marketing}}: Brief description of our current marketing efforts.
  • {{focus}}: Specific aspects to analyze (e.g., campaigns, messaging, channels).

Instructions

  1. Ask for missing context before starting.
  2. For each competitor, analyze their marketing campaigns, messaging, tone, and channel usage.
  3. Identify successful strategies that engage their target audience.
  4. Compare with our marketing efforts to pinpoint gaps and areas for improvement.
  5. Recommend specific enhancements to our messaging, tone, and channel mix.

Output format

  • A structured analysis with sections per competitor, a comparison table, and a list of actionable recommendations.
  • Use bullet points, keep tone constructive and professional.
  • Length: 500-700 words.

Guardrails

  • Base analysis on provided information; do not invent campaign details.
  • Flag any assumptions about competitors' strategies.
  • Stay focused on marketing analysis, not broader business strategy.

Example

  • {{competitors}}: "Nike, Adidas, Puma", {{our_marketing}}: "Social media campaigns focusing on sustainability", {{focus}}: "campaigns, messaging, social media"

Follow-up prompts

  • What innovative marketing trends in our industry should we consider?
  • How do competitors use social media for customer engagement?
  • What common pitfalls should we avoid based on competitor analysis?