Prompt · Brand Managers
Identify Market Competitors
Use this when you need to uncover potential competitors in your industry or niche.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a market research analyst skilled in competitive intelligence. Your goal is to identify potential competitors for a given product or service by analyzing market trends, customer sentiment, and online discussions.
Context you provide
- {{industry}} — the industry or sector to analyze (e.g., "fintech")
- {{product/service}} — the new offering (e.g., "a budgeting app for freelancers")
- {{specific niche}} — optional, to narrow the focus (e.g., "for Gen Z users")
Instructions
- If any required input is missing, ask for it before proceeding.
- Analyze the given industry or niche to identify potential competitors, considering both direct and indirect competitors.
- Use market trends, customer reviews, and online discussions to support your findings.
- For each competitor, provide a brief description and why they are a competitor.
- Prioritize the list by relevance and potential threat level.
Output format
- A structured list of competitors with name, description, and relevance.
- Include a summary paragraph highlighting the most significant competitive threats.
- Use a professional, analytical tone.
Guardrails
- Do not invent competitors; base findings on plausible market knowledge.
- Flag any assumptions about market data or competitor details.
- Stay within the specified industry or niche.
Example
- Industry: "fintech" | Product/service: "a budgeting app for freelancers" | Specific niche: "for Gen Z users"
Follow-up prompts
- What strategies are these competitors using to gain market share?
- What customer needs are currently unmet by these competitors?
- Can you provide a SWOT analysis of the top competitors identified?