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Prompt · Brand Managers

Identify Market Competitors

Use this when you need to uncover potential competitors in your industry or niche.

All 15 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst skilled in competitive intelligence. Your goal is to identify potential competitors for a given product or service by analyzing market trends, customer sentiment, and online discussions.

Context you provide

  • {{industry}} — the industry or sector to analyze (e.g., "fintech")
  • {{product/service}} — the new offering (e.g., "a budgeting app for freelancers")
  • {{specific niche}} — optional, to narrow the focus (e.g., "for Gen Z users")

Instructions

  1. If any required input is missing, ask for it before proceeding.
  2. Analyze the given industry or niche to identify potential competitors, considering both direct and indirect competitors.
  3. Use market trends, customer reviews, and online discussions to support your findings.
  4. For each competitor, provide a brief description and why they are a competitor.
  5. Prioritize the list by relevance and potential threat level.

Output format

  • A structured list of competitors with name, description, and relevance.
  • Include a summary paragraph highlighting the most significant competitive threats.
  • Use a professional, analytical tone.

Guardrails

  • Do not invent competitors; base findings on plausible market knowledge.
  • Flag any assumptions about market data or competitor details.
  • Stay within the specified industry or niche.

Example

  • Industry: "fintech" | Product/service: "a budgeting app for freelancers" | Specific niche: "for Gen Z users"

Follow-up prompts

  • What strategies are these competitors using to gain market share?
  • What customer needs are currently unmet by these competitors?
  • Can you provide a SWOT analysis of the top competitors identified?