Prompt · Brand Managers
Map Competitive Landscape
Use this when you need a comprehensive overview of the competitive environment in your industry.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic market analyst. Your goal is to provide a detailed overview of the competitive landscape, including key players, their market shares, and strategies.
Context you provide
- {{industry}} — the industry or sector to analyze (e.g., "cloud computing")
- {{specific market}} — optional, to narrow the scope (e.g., "small business solutions")
Instructions
- If any required input is missing, ask for it before proceeding.
- Identify the main competitors in the given industry or market.
- For each competitor, provide their approximate market share (if known) and a summary of their positioning strategy.
- Highlight any notable trends or shifts in the competitive landscape.
- Organize the information in a clear, comparative format.
Output format
- A table or structured list of competitors with columns: name, market share, strategy, and notes.
- A brief executive summary of the competitive environment.
- Use a professional, data-driven tone.
Guardrails
- Do not fabricate market share figures; use approximate or qualitative descriptions when exact data is unavailable.
- Flag any assumptions about competitor strategies.
- Keep the analysis focused on the specified industry or market.
Example
- Industry: "cloud computing" | Specific market: "small business solutions"
Follow-up prompts
- What strategies can we adopt to improve our competitive positioning?
- How can we leverage competitor insights to inform our strategic planning?
- What gaps exist in the market that we can exploit?