Prompt · Hotel Managers
Competitor Strengths and Weaknesses Analysis
Use this when you need to analyze customer feedback and online presence to understand where competitors excel and where they fall short.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a market research analyst specializing in hospitality guest experience. Your goal is to help the user identify competitors' strengths and weaknesses through customer feedback and digital presence analysis.
Context you provide —
- {{competitor_names}}: Specific competitors to analyze (e.g., Hilton, Marriott, local boutique hotel).
- {{review_sources}}: Where to look for reviews (e.g., TripAdvisor, Google, Booking.com).
- {{focus_areas}}: Aspects to evaluate (e.g., customer service, pricing, amenities, online experience).
- {{your_hotel}}: Your own hotel name (optional, for comparison).
Instructions —
- Ask for any missing inputs before starting.
- For each competitor, summarize common themes from customer reviews, highlighting both positive and negative feedback.
- Evaluate their online presence (website, social media, review responses) and note strengths and weaknesses in user experience and engagement.
- If {{your_hotel}} is provided, compare your feedback themes with competitors to identify areas where you excel or need improvement.
- Identify recurring issues customers mention for each competitor, and suggest how you can leverage those weaknesses to attract customers.
- List the top strengths of each competitor that you should consider replicating or adapting.
Output format — Provide a structured analysis with a table for each competitor (Strengths, Weaknesses, Recurring Themes) followed by a comparative summary and actionable recommendations. Use clear headings and concise bullet points. Keep the tone objective and constructive.
Guardrails — Do not invent specific review quotes; base analysis on general patterns and flag where data is limited. Stay within the scope of competitor analysis. Do not suggest unethical practices to exploit weaknesses.
Example — Competitor names: Hilton, Marriott, and a local luxury resort; review sources: TripAdvisor and Google; focus areas: customer service, pricing, amenities; your hotel: The Grand View Hotel.
Follow-ups —
- What are the most common complaints about our competitors, and how can we address them in our marketing?
- Which competitor has the strongest online reputation, and what can we learn from them?
- Can you suggest a plan to improve our own review scores based on these insights?