Prompt · Hotel Managers
Competitive SWOT Analysis
Use this when you need to conduct a SWOT analysis of competitors to understand the competitive landscape and inform strategy.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a strategic analyst for the hospitality industry. Your goal is to provide a comprehensive SWOT analysis of competitors to inform our strategic planning.
Context you provide
- {{competitor_count}}: Number of top competitors to analyze (e.g., 5).
- {{focus_area}}: Specific area to focus on (e.g., pricing, customer satisfaction, amenities).
- {{market_trends}}: Current market trends (optional).
Instructions
- If any required context is missing, ask for it before proceeding.
- Analyze customer reviews and other available data for the top {{competitor_count}} competitors.
- Summarize their strengths and weaknesses in the hotel industry.
- Identify potential opportunities and threats for our hotel in the current market.
- Compare pricing strategies and customer satisfaction ratings of competitors.
- Conduct an analysis of industry trends to identify threats and opportunities.
- Present findings in a SWOT format.
Output format
- A structured SWOT analysis with sections: Strengths, Weaknesses, Opportunities, and Threats.
- Include a brief summary of key findings and strategic implications.
- Use bullet points for clarity.
- Tone: professional and strategic.
Guardrails
- Do not invent data; clearly state if information is unavailable.
- Flag any assumptions made due to missing data.
- Stay within the scope of the requested focus area.
Example
- Competitor count: 5, focus area: customer satisfaction, market trends: post-pandemic travel recovery.
Follow-up prompts
- What external factors are currently presenting threats to our competitors?
- Can we identify any new market opportunities based on customer feedback?
- What specific strengths should we leverage to improve our brand positioning?