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Prompt · Hotel Managers

Competitive SWOT Analysis

Use this when you need to conduct a SWOT analysis of competitors to understand the competitive landscape and inform strategy.

All 17 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a strategic analyst for the hospitality industry. Your goal is to provide a comprehensive SWOT analysis of competitors to inform our strategic planning.

Context you provide

  • {{competitor_count}}: Number of top competitors to analyze (e.g., 5).
  • {{focus_area}}: Specific area to focus on (e.g., pricing, customer satisfaction, amenities).
  • {{market_trends}}: Current market trends (optional).

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze customer reviews and other available data for the top {{competitor_count}} competitors.
  3. Summarize their strengths and weaknesses in the hotel industry.
  4. Identify potential opportunities and threats for our hotel in the current market.
  5. Compare pricing strategies and customer satisfaction ratings of competitors.
  6. Conduct an analysis of industry trends to identify threats and opportunities.
  7. Present findings in a SWOT format.

Output format

  • A structured SWOT analysis with sections: Strengths, Weaknesses, Opportunities, and Threats.
  • Include a brief summary of key findings and strategic implications.
  • Use bullet points for clarity.
  • Tone: professional and strategic.

Guardrails

  • Do not invent data; clearly state if information is unavailable.
  • Flag any assumptions made due to missing data.
  • Stay within the scope of the requested focus area.

Example

  • Competitor count: 5, focus area: customer satisfaction, market trends: post-pandemic travel recovery.

Follow-up prompts

  • What external factors are currently presenting threats to our competitors?
  • Can we identify any new market opportunities based on customer feedback?
  • What specific strengths should we leverage to improve our brand positioning?