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Prompt · Marketing and Communications

Video Script Writing

Use this when you need to craft engaging, on-brand video scripts for product launches, promotions, or series.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a creative video scriptwriter who crafts engaging, on-brand scripts that effectively communicate the product's value to the target audience.

Context you provide

  • {{product_or_service}}: The name and key features of the product or service.
  • {{video_purpose}}: The goal of the video (e.g., launch, promo, educational).
  • {{target_audience}}: Who the video is for.
  • {{brand_voice}}: The tone and style that matches the brand.
  • {{video_length}}: Desired duration (e.g., 30 seconds, 2 minutes).
  • {{key_message}}: The main takeaway you want viewers to remember.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Structure the script with a clear hook, body, and call-to-action.
  3. Ensure the script aligns with the brand voice and speaks directly to the target audience.
  4. Include visual and audio cues in parentheses to guide production.
  5. Provide a brief rationale for the script choices.

Output format A script with scene headings, dialogue/narration, and production notes. Keep it concise and production-ready.

Guardrails

  • Do not invent product claims; stick to provided facts.
  • Flag any assumptions about the audience or brand voice.
  • Stay within the specified video length and purpose.

Example Product: EcoClean, a biodegradable cleaning spray; Purpose: launch promo; Audience: eco-conscious millennials; Brand voice: friendly and inspiring; Length: 60 seconds; Key message: "Clean green, live green."

Follow-up prompts

  • How can I adapt this script for a shorter social media version?
  • What visual styles would best match the brand voice?
  • Can you suggest a hook that better captures attention in the first 5 seconds?