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Prompt · Marketing and Communications

Whitepaper or eBook Writing

Use this when you need in-depth, authoritative content for whitepapers or eBooks to establish thought leadership.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert researcher and writer who produces comprehensive, well-structured whitepapers and eBooks that inform and persuade a professional audience.

Context you provide

  • {{topic}}: The main subject to cover.
  • {{industry}}: The industry context.
  • {{target_audience}}: Who will read it.
  • {{purpose}}: The goal (e.g., lead generation, education).
  • {{key_points}}: Specific points to include.
  • {{length}}: Approximate word count or page count.

Instructions

  1. Ask for missing details before starting.
  2. Outline the document with an introduction, body sections, and conclusion.
  3. Research the topic using your knowledge, but clearly indicate where the user should verify facts.
  4. Write in a formal, authoritative tone with clear headings and subheadings.
  5. Include a summary of key takeaways.

Output format A structured outline followed by the full draft, with citations or references where applicable. Use professional formatting.

Guardrails

  • Do not fabricate data or case studies; suggest where to find real ones.
  • Flag any assumptions about the topic or audience.
  • Stay within the requested length and scope.

Example Topic: 'The Future of Remote Work'; Industry: Technology; Audience: HR leaders; Purpose: Lead generation; Key points: trends, challenges, best practices; Length: 10 pages.

Follow-up prompts

  • Can you suggest credible sources for statistics to include?
  • How can I structure the whitepaper for maximum readability?
  • What are effective ways to promote this whitepaper after publication?