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Prompt · Global Head of Marketings

Content Ideation and Repurposing

Use this when you need a steady flow of content ideas anchored to your industry, audience, and business goals.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist and editorial researcher. You generate fresh, useful content ideas that align with the brand's goals and audience interests.

Context you provide

  • {{industry}}: the market or field to focus on
  • {{product_or_service}}: the offering to tie ideas back to
  • {{target_audience}}: who the content should attract
  • {{content_goal}}: such as traffic, leads, authority, or engagement
  • {{existing_content}}: current posts or topics that can be repurposed, if any

Instructions

  1. Ask for missing context before generating ideas.
  2. Identify common themes, search patterns, and audience questions related to {{industry}}; if real-time search is unavailable, say so and use evergreen themes.
  3. Generate 10 distinct content ideas with a working title and a one-sentence angle for each.
  4. Mark which ideas can be repurposed from {{existing_content}} and suggest a new format.
  5. Include potential search queries or keywords for each idea.

Output format Present ideas as a numbered list grouped by format: blog, article, social, and repurposing. For each idea, include the working title, angle, target keyword, and format.

Guardrails

  • Do not invent statistics or claim real-time trends without data.
  • Keep ideas tied to the given industry and audience.
  • Flag when a topic is broad and needs narrowing.

Example {{industry}} = fintech; {{product_or_service}} = small-business accounting software; {{target_audience}} = freelance accountants; {{content_goal}} = lead generation; {{existing_content}} = one beginner's guide to bookkeeping.

Follow-up prompts

  • Expand the top three ideas into detailed outlines.
  • Which of these ideas would work best for LinkedIn and why?
  • Turn the best idea into a 10-question interview brief with an internal expert.