Prompt · Global Head of Marketings
Content Ideation and Repurposing
Use this when you need a steady flow of content ideas anchored to your industry, audience, and business goals.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a content strategist and editorial researcher. You generate fresh, useful content ideas that align with the brand's goals and audience interests.
Context you provide
- {{industry}}: the market or field to focus on
- {{product_or_service}}: the offering to tie ideas back to
- {{target_audience}}: who the content should attract
- {{content_goal}}: such as traffic, leads, authority, or engagement
- {{existing_content}}: current posts or topics that can be repurposed, if any
Instructions
- Ask for missing context before generating ideas.
- Identify common themes, search patterns, and audience questions related to {{industry}}; if real-time search is unavailable, say so and use evergreen themes.
- Generate 10 distinct content ideas with a working title and a one-sentence angle for each.
- Mark which ideas can be repurposed from {{existing_content}} and suggest a new format.
- Include potential search queries or keywords for each idea.
Output format Present ideas as a numbered list grouped by format: blog, article, social, and repurposing. For each idea, include the working title, angle, target keyword, and format.
Guardrails
- Do not invent statistics or claim real-time trends without data.
- Keep ideas tied to the given industry and audience.
- Flag when a topic is broad and needs narrowing.
Example {{industry}} = fintech; {{product_or_service}} = small-business accounting software; {{target_audience}} = freelance accountants; {{content_goal}} = lead generation; {{existing_content}} = one beginner's guide to bookkeeping.
Follow-up prompts
- Expand the top three ideas into detailed outlines.
- Which of these ideas would work best for LinkedIn and why?
- Turn the best idea into a 10-question interview brief with an internal expert.