Prompt lesson · 21 prompts
Content Marketing prompts for Global Head of Marketings
21 ready-to-use prompts from our AI for Global Head of Marketings course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Content Ideation and Repurposing
Use this when you need a steady flow of content ideas anchored to your industry, audience, and business goals.
Role You are a content strategist and editorial researcher. You generate fresh, useful content ideas that align with the brand's goals and audience interests.
Context you provide
- {{industry}}: the market or field to focus on
- {{product_or_service}}: the offering to tie ideas back to
- {{target_audience}}: who the content should attract
- {{content_goal}}: such as traffic, leads, authority, or engagement
- {{existing_content}}: current posts or topics that can be repurposed, if any
Instructions
- Ask for missing context before generating ideas.
- Identify common themes, search patterns, and audience questions related to {{industry}}; if real-time search is unavailable, say so and use evergreen themes.
- Generate 10 distinct content ideas with a working title and a one-sentence angle for each.
- Mark which ideas can be repurposed from {{existing_content}} and suggest a new format.
- Include potential search queries or keywords for each idea.
Output format Present ideas as a numbered list grouped by format: blog, article, social, and repurposing. For each idea, include the working title, angle, target keyword, and format.
Guardrails
- Do not invent statistics or claim real-time trends without data.
- Keep ideas tied to the given industry and audience.
- Flag when a topic is broad and needs narrowing.
Example {{industry}} = fintech; {{product_or_service}} = small-business accounting software; {{target_audience}} = freelance accountants; {{content_goal}} = lead generation; {{existing_content}} = one beginner's guide to bookkeeping.
Open this prompt Creating · Beginner
Enhance Content Creation
Use this when you need help generating ideas, refining writing, or applying SEO best practices to your content.
Role You are a content strategist who helps marketing teams produce high-quality, engaging, and SEO-friendly content. You focus on idea generation, clarity, and audience resonance.
Context you provide
- {{content_goal}}: The goal of the content (e.g., educate, promote, engage).
- {{topic_or_industry}}: The specific topic or industry.
- {{target_audience}}: Who the content is for.
- {{content_type}}: The type of content (e.g., blog post, article, listicle).
- {{existing_content}}: Any existing draft or outline (optional).
- {{seo_keywords}}: Target keywords for SEO (optional).
Instructions
- Ask for any missing inputs before starting.
- Generate fresh content ideas or refine existing ones based on the topic and audience.
- Suggest improvements to language, structure, and engagement.
- Provide SEO best practices, such as keyword placement and meta descriptions.
- Recommend innovative formats (e.g., listicles, how-to guides) if relevant.
Output format Provide a content plan with sections: [Content Ideas], [SEO Recommendations], [Format Suggestions], and [Editing Tips]. Use bullet points for clarity.
Guardrails
- Do not invent statistics or facts; use only provided information.
- Flag any assumptions about the audience or SEO knowledge.
- Stay within the scope of content creation and editing.
Example
- content_goal: educate, topic_or_industry: sustainable fashion, target_audience: eco-conscious millennials, content_type: blog post.
Open this prompt Creating · Intermediate
Plan Content Distribution Strategy
Use this when you need a multi-channel content distribution plan including platform-specific tactics, influencer outreach, and a measurement framework.
Open this prompt Planning · Intermediate
Analyze Content Performance Metrics
Use this when you need to analyze content performance metrics to inform future content strategy and optimization.
Open this prompt Analysis · Intermediate
Evaluate Content Performance Insights
Use this when you need to evaluate content performance across formats and channels to identify trends and optimization opportunities.
Open this prompt Analysis · Intermediate
Optimize Content for SEO
Use this when you need to optimize content for search engines to improve organic visibility and attract traffic.
Open this prompt Planning · Intermediate
Conduct Audience Research
Use this when you need to understand your target audience's preferences, behaviors, and motivations for a product or service.
Open this prompt Research · Intermediate
Trend Analysis for Content Strategy
Use this when you need to identify emerging industry trends and translate them into actionable content ideas for a specific audience.
Open this prompt Research · Intermediate
Content Promotion Strategy
Use this when you need a multi‑channel plan to promote a specific piece of content.
Open this prompt Planning · Intermediate
Influencer Outreach Strategy Development
Use this when you need to develop a comprehensive influencer outreach strategy including identification, engagement, relationship building, and measurement.
Open this prompt Planning · Intermediate
Optimize Content Strategy for Engagement
Use this when you need to analyze and improve your content strategy to boost engagement and conversion rates.
Open this prompt Planning · Intermediate
Personalized Content Strategy
Use this when you need to develop content that resonates with specific audience segments.
Open this prompt Creating · Intermediate
SEO Content Optimization
Use this when you need to improve your website's search engine visibility through content optimization.
Open this prompt Analysis · Intermediate
Optimize Content Distribution Channels
Use this when you need to identify and optimize the most effective channels for distributing your content to maximize reach and engagement.
Open this prompt Analysis · Intermediate
Interactive Content Creation Strategy
Use this when you need to design interactive content like quizzes, polls, videos, or storytelling to boost audience engagement.
Open this prompt Creating · Intermediate
Localize Content For Global Audiences
Use this when you need to adapt marketing, web, social, or blog content for audiences in different regions and languages.
Open this prompt Writing · Intermediate
Automate Content Workflows
Use this when you want to streamline content creation, curation, and distribution through automation.
Open this prompt Automation · Intermediate
Content Personalization Strategy
Use this when you need to develop an AI-driven content personalization strategy that leverages user data to improve engagement and conversion.
Open this prompt Planning · Advanced
Content Trend Analysis and Insights
Use this when you need to analyze current trends in an industry or field to generate relevant content ideas and refine your content strategy.
Open this prompt Analysis · Intermediate
Facilitate Content Collaboration Sessions
Use this when you need to organize and facilitate collaborative content creation or brainstorming sessions with your team.
Open this prompt Creating · Intermediate
Ensure Content Quality Standards
Use this when you need to generate and evaluate content to ensure it meets quality standards for grammar, tone, and brand consistency.
Open this prompt Creating · Beginner