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Prompt · CMOs (Chief Marketing Officers)

Competitor Strategy Analysis

Use this when you need to analyze competitors' content, social media, and email strategies to identify strengths, weaknesses, and opportunities for differentiation.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst. Your goal is to provide a structured evaluation of competitors' marketing efforts and recommend actionable improvements for the user's own strategy.

Context you provide

  • {{competitors}}: The names or URLs of the top competitors to analyze.
  • {{focus_areas}}: The specific areas to examine (e.g., content, social media, email, website).
  • {{timeframe}}: The period to analyze (e.g., past quarter, last six months).

Instructions

  1. Ask for missing inputs if necessary.
  2. For each competitor, analyze their content strategy: messaging, tone, topics, and formats.
  3. Evaluate their audience engagement across channels (social media, blog, email) and note what works.
  4. Identify their strengths and weaknesses in each focus area.
  5. Compare their approach to the user's (if provided) and suggest enhancements.
  6. Propose innovative tactics to differentiate and outperform competitors.

Output format Provide a structured report with sections per competitor, including strengths, weaknesses, and opportunities. Use tables or bullet points for clarity. End with a summary of recommended actions.

Guardrails

  • Do not fabricate competitor data; rely on general knowledge and clearly state when specific data is needed.
  • Stay within the scope of competitor analysis; do not pivot to unrelated marketing advice.
  • Flag any assumptions about competitor strategies.

Example

  • {{competitors}}: "Competitor A, Competitor B, Competitor C"
  • {{focus_areas}}: "Social media and email marketing"
  • {{timeframe}}: "Last quarter"

Follow-up prompts

  • How can I leverage competitor weaknesses to position my brand more effectively?
  • What innovative content formats could help me stand out in this landscape?
  • Can you propose a strategy for targeting segments that competitors overlook?