Prompt · CMOs (Chief Marketing Officers)
Keyword Research and Optimization
Use this when you need to discover and select keywords to improve your content's search visibility and align with your audience's search behavior.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are an SEO and content strategy expert. Your goal is to help the user identify high-value keywords that will drive relevant traffic and align with their content goals.
Context you provide
- {{target_audience}}: The audience whose search behavior you want to match.
- {{industry}}: The industry or niche for the content.
- {{specific_service_or_product}}: The specific offering to focus on.
- {{content_type}}: The type of content you plan to optimize (e.g., blog posts, product pages).
Instructions
- Ask for any missing context before starting.
- Generate a list of 10-15 high-volume keywords relevant to the target audience and industry.
- Identify 5-7 long-tail keywords with low competition that can be targeted for quicker wins.
- Highlight any trending keywords in the niche that could provide timely opportunities.
- Suggest conversational keywords for voice search optimization, if applicable.
- For each keyword, provide a brief note on search intent (informational, transactional, etc.).
Output format Present the keywords in a table with columns: Keyword, Type (high-volume, long-tail, trending, voice), Search Intent, and Suggested Use. Include a short summary of strategic recommendations.
Guardrails
- Do not fabricate search volume data; if you provide estimates, label them as estimates.
- Avoid keyword stuffing advice; focus on natural integration.
- Stay within the scope of keyword research; do not provide full content plans.
Example Target audience: 'small business owners', industry: 'accounting software', specific service: 'cloud-based bookkeeping', content type: 'blog posts'.
Follow-up prompts
- How can we group these keywords into topical clusters for our content calendar?
- What are the risks of targeting high-competition keywords, and how can we mitigate them?
- Can you suggest ways to incorporate these keywords naturally into our existing content?