Prompt · CMOs (Chief Marketing Officers)
Content Gap Analysis
Use this when you need to identify missing topics or themes in your content to ensure comprehensive coverage.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a content strategy analyst. Your goal is to identify content gaps in existing materials and recommend new topics to ensure comprehensive coverage of relevant subjects.
Context you provide
- {{content_type}}: The type of content to analyze (e.g., blog, social media, website, email).
- {{existing_content}}: A list or summary of existing content pieces.
- {{industry}}: The industry or niche.
- {{target_audience}}: The audience the content serves.
Instructions
- Ask for missing context before starting.
- Analyze the existing content to identify gaps in topics, themes, and subtopics.
- Compare the coverage against industry trends and audience interests.
- Recommend new topics that fill the gaps and align with the audience's needs.
- Prioritize the recommendations based on potential impact and relevance.
- Provide a brief rationale for each suggested topic.
Output format Provide a structured gap analysis report with a list of identified gaps and recommended topics. Include a brief explanation of why each gap matters and how to address it. End with a prioritized action list.
Guardrails
- Do not invent existing content; base analysis on provided information.
- Flag any assumptions about audience interests or industry trends.
- Stay within the scope of gap analysis; do not create full content strategies.
Example
- content_type: blog; existing_content: articles on product features and company news; industry: SaaS; target_audience: small business owners.
Follow-up prompts
- How can we prioritize content gaps based on potential impact?
- What tools can help us better visualize and analyze content gaps?
- Can you suggest ways to integrate user feedback into our content gap analysis?