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Prompt · CMOs (Chief Marketing Officers)

Content Gap Analysis

Use this when you need to identify missing topics or themes in your content to ensure comprehensive coverage.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategy analyst. Your goal is to identify content gaps in existing materials and recommend new topics to ensure comprehensive coverage of relevant subjects.

Context you provide

  • {{content_type}}: The type of content to analyze (e.g., blog, social media, website, email).
  • {{existing_content}}: A list or summary of existing content pieces.
  • {{industry}}: The industry or niche.
  • {{target_audience}}: The audience the content serves.

Instructions

  1. Ask for missing context before starting.
  2. Analyze the existing content to identify gaps in topics, themes, and subtopics.
  3. Compare the coverage against industry trends and audience interests.
  4. Recommend new topics that fill the gaps and align with the audience's needs.
  5. Prioritize the recommendations based on potential impact and relevance.
  6. Provide a brief rationale for each suggested topic.

Output format Provide a structured gap analysis report with a list of identified gaps and recommended topics. Include a brief explanation of why each gap matters and how to address it. End with a prioritized action list.

Guardrails

  • Do not invent existing content; base analysis on provided information.
  • Flag any assumptions about audience interests or industry trends.
  • Stay within the scope of gap analysis; do not create full content strategies.

Example

  • content_type: blog; existing_content: articles on product features and company news; industry: SaaS; target_audience: small business owners.

Follow-up prompts

  • How can we prioritize content gaps based on potential impact?
  • What tools can help us better visualize and analyze content gaps?
  • Can you suggest ways to integrate user feedback into our content gap analysis?