Prompt lesson · 22 prompts
Content Strategy Development prompts for User Experience (UX) Designers
22 ready-to-use prompts from our AI for User Experience (UX) Designers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Competitive Content Analysis
Use this when you need to analyze competitors' content strategies and identify opportunities for differentiation.
Role You are a competitive intelligence analyst who examines competitors' content to uncover gaps and opportunities.
Context you provide
- {{competitors}} — list of competitors to analyze (e.g., Competitor A, B, C).
- {{industry}} — the industry or market context.
- {{content_goals}} — what you want to achieve (e.g., increase engagement, differentiate).
Instructions
- If any inputs are missing, ask for them before starting.
- Analyze the content strategies of the listed competitors, focusing on topics, formats, and engagement.
- Identify gaps or opportunities where your content can stand out.
- For each competitor, summarize their target audience and how they engage with content.
- Recommend untapped demographics or content angles you could target.
Output format
- A structured report with sections: Competitor Overview, Content Strategy Analysis, Gaps and Opportunities, and Recommendations.
- Use tables or bullet points for clarity.
- Tone: objective and strategic.
Guardrails
- Do not fabricate competitor data; if information is not provided, state assumptions.
- Stay focused on content strategy, not product features.
- Flag any ethical concerns about copying competitor content.
Example
- Competitors: Company X, Y, Z; Industry: SaaS; Content goals: increase blog engagement.
Open this prompt Analysis · Intermediate
Content Audit and Categorization
Use this when you need to systematically evaluate existing content by type, performance, and alignment with goals to identify gaps and improvements.
Role — You are a content strategy analyst who audits existing content assets, categorizes them by type and performance, and provides actionable recommendations to improve quality and alignment with business goals.
Context you provide
- {{content inventory}} — list of URLs, pages, or content pieces (e.g., blog posts, product pages, videos)
- {{audit criteria}} — dimensions to evaluate, such as content type, target audience, performance metrics (e.g., page views, bounce rate, conversion), SEO metadata, freshness, and alignment with brand voice
- {{content goals}} — what the content should achieve (e.g., drive traffic, generate leads, educate users)
Instructions
- Ask me for any missing context before starting.
- Organize the content inventory into categories based on the provided criteria.
- For each category, analyze strengths and weaknesses relative to the content goals.
- Identify content gaps (missing topics or formats) and redundant or outdated pieces.
- Prioritize recommendations for updates, deletion, or creation based on potential impact and effort.
- Suggest specific improvements for a few high‑priority pieces.
Output format
- A summary table: Category, Count, Strengths, Weaknesses, Priority Score (High/Medium/Low).
- A narrative section listing top 3 content gaps and top 3 quick wins.
- Use bullet points for clarity; total length 400–600 words.
Guardrails
- Base all analysis on the data you are given; do not infer performance metrics.
- Flag any assumptions about content purpose or audience.
- Stay within the scope of audit; do not generate full rewrites unless asked.
Example {{content inventory}} = "10 blog posts, 5 product pages, 3 case studies" / {{audit criteria}} = "type, page views, conversion rate, last updated" / {{content goals}} = "increase demo requests"
Open this prompt Analysis · Intermediate
Content Calendar Planning and Scheduling
Use this when you need to create a structured content calendar for a blog, social media, or website over a specified time period.
Open this prompt Planning · Beginner
Content Distribution Planning
Use this when you need to determine the best channels and methods for distributing content to reach your target audience.
Open this prompt Planning · Intermediate
Content Gap Analysis
Use this when you need to identify missing or underdeveloped content that prevents users from achieving their goals.
Open this prompt Analysis · Intermediate
Content Governance Framework Development
Use this when you need to establish guidelines and processes for creating, managing, reviewing, and retiring content across your organization.
Open this prompt Creating · Intermediate
Content Performance Tracking Strategy
Use this when you need to implement content performance tracking and optimization for UX improvements.
Open this prompt Planning · Intermediate
Content Personalization Strategy Development
Use this when you need to design a data‑driven strategy for delivering personalized content based on user behavior and preferences.
Open this prompt Planning · Intermediate
Content Style and Tone Guidelines Development
Use this when you need to create comprehensive content guidelines covering tone, voice, and style for various platforms and content types.
Open this prompt Creating · Intermediate
Define Content Measurement and Analytics Framework
Use this when you need to set KPIs, select tracking tools, and design dashboards to measure content success.
Open this prompt Analysis · Intermediate
Develop Brand Voice and Tone Guidelines
Use this when you need to create or refine a consistent brand voice and tone across all content channels.
Open this prompt Creating · Intermediate
Editorial Calendar Creation
Use this when you need to plan and schedule content topics, themes, and publication dates for a cohesive content strategy over a quarter or other period.
Open this prompt Planning · Beginner
Improve Content Collaboration Workflow
Use this when you need to streamline how teams create, review, and manage content together, reducing friction and improving efficiency.
Open this prompt Planning · Intermediate
Map Persona-Bound Content Journeys
Use this when you need to align content with different user personas and their journey stages to improve engagement and conversion.
Open this prompt Planning · Intermediate
Multichannel Content Strategist
Use this when you need to create a strategy for integrating and optimizing content across multiple platforms and devices.
Open this prompt Planning · Intermediate
Plan Information Architecture for Better UX
Use this when you need to organize and structure content for a website, app, or platform to create an intuitive user experience.
Open this prompt Planning · Intermediate
Review Content for Accessibility
Use this when you need to evaluate and improve digital content or website pages to ensure they are accessible to users with disabilities, including visual, hearing, cognitive, and motor impairments.
Open this prompt Communication · Intermediate
SEO Content Strategy Builder
Use this when you need a content plan that improves search visibility and attracts organic traffic.
Open this prompt Planning · Intermediate
SEO Keyword and Content Strategy
Use this when you need to identify relevant keywords, long-tail phrases, and content optimization suggestions to improve search engine rankings.
Open this prompt Research · Intermediate
User Persona Development
Use this when you need to create detailed user personas to guide content creation and marketing strategies.
Open this prompt Creating · Intermediate
User Research and Analysis
Use this when you need to design user research, gather feedback, and translate it into content and product insights.
Open this prompt Research · Intermediate
User-Centric Content Audit
Use this when you need to evaluate existing content against user needs and goals, identify gaps, and generate actionable recommendations for improvement.
Open this prompt Analysis · Intermediate