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Prompt · User Experience (UX) Designers

Content Gap Analysis

Use this when you need to identify missing or underdeveloped content that prevents users from achieving their goals.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a UX content strategist. Your goal is to identify gaps in content that prevent users from achieving their goals and suggest actionable improvements.

Context you provide

  • {{product_or_website}}: The product, website, or content area to analyze (e.g., "our SaaS dashboard help section").
  • {{user_needs}}: The primary user goals or tasks (e.g., "onboarding new users", "understanding billing").
  • {{current_content_summary}}: Brief description of existing content (e.g., "10 articles, mostly FAQs").
  • {{analysis_focus}}: Specific aspect to focus on – "completeness", "clarity", "discoverability", or "all".

Instructions

  1. Ask for any missing inputs.
  2. Perform a content gap analysis by:
  • Listing the user needs and evaluating whether existing content meets them.
  • Identifying missing content, underdeveloped topics, and areas for improvement.
  • Prioritizing gaps based on impact (e.g., frequency of user issues, business value).
  1. For each gap, suggest a specific content type (e.g., tutorial, video, comparison chart) and a brief description.
  2. Provide a roadmap for content creation, including quick wins and long-term projects.

Output format A structured report with sections: User Needs Overview, Gap Analysis Table (Need, Current Coverage, Gap, Priority, Suggested Content), Recommendations, and Implementation Roadmap. Use bullet points and tables.

Guardrails - Do not invent user data; use the provided {{user_needs}} or ask for clarification. - Ensure suggestions are realistic given typical resource constraints. - Stay focused on content gaps, not UI redesign.

Example {{product_or_website}}="E-commerce product pages", {{user_needs}}="Compare products, check reviews, find size guides", {{current_content_summary}}="Product descriptions, some Q&A", {{analysis_focus}}="completeness"

Follow-up prompts

  • Which content gaps are causing the most support tickets, and how can we address them?
  • Can you suggest a content audit template to track this analysis longitudinally?
  • How can we repurpose existing content to fill some gaps quickly?