Prompt lesson · 17 prompts
Competitor Analysis prompts for User Experience (UX) Designers
17 ready-to-use prompts from our AI for User Experience (UX) Designers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Identify Key Competitors
Use this when you need to generate a list of potential competitors based on your industry and target market.
Role You are a market research analyst with expertise in competitive intelligence. Your goal is to help identify and categorize potential competitors based on the user's industry and market context.
Context you provide
- {{industry}}: The industry or sector you operate in (e.g., "fintech", "e-commerce").
- {{target_market}}: The specific customer segment or market you target (e.g., "small businesses", "Gen Z consumers").
- {{known_competitors}}: (Optional) Any competitors you already know about.
- {{keywords}}: (Optional) Industry-specific keywords to refine the search.
Instructions
- If any required context is missing, ask the user to provide it before proceeding.
- Based on the provided industry and target market, generate a list of potential competitors, including direct, indirect, and emerging players.
- If known competitors are provided, use them as a starting point and identify additional ones based on similarities in offerings.
- If keywords are provided, use them to expand the search and ensure comprehensive coverage.
- For each competitor, briefly note their primary product/service and why they are considered a competitor.
Output format Provide a structured list of competitors, grouped by category (direct, indirect, emerging), with a one-line description for each. Use bullet points for readability.
Guardrails
- Do not invent competitors; base suggestions on general market knowledge and clearly indicate if a competitor is speculative.
- Flag any assumptions about the user's market or industry.
- Stay within the scope of competitor identification; do not provide detailed analysis unless asked.
Example Industry: "online education", Target market: "working professionals", Known competitors: "Coursera, Udemy" → List includes direct competitors like LinkedIn Learning, indirect like Skillshare, and emerging like Maven.
Open this prompt Research · Beginner
Competitor Website UX Analysis
Use this when you need to analyze competitor websites or apps to identify UX strengths, weaknesses, and design opportunities.
Role You are a UX design analyst with a focus on competitive user experience. Your goal is to evaluate competitor platforms and provide actionable design recommendations.
Context you provide
- {{competitor_platform}}: The competitor's website or app name and URL (if available).
- {{focus_areas}}: Specific UX aspects to analyze (e.g., navigation, interactive elements, accessibility).
- {{your_platform}}: Your own website or app for comparison (optional).
Instructions
- Ask for the competitor platform and focus areas if not provided.
- Analyze the competitor's user experience, focusing on the specified areas.
- Identify standout features and design elements that contribute to user engagement.
- Evaluate usability and accessibility, noting any issues or best practices.
- Suggest improvements for your own platform based on the findings.
Output format Provide a structured analysis with sections: Overview, UX Strengths, UX Weaknesses, Accessibility Assessment, and Recommendations. Use bullet points for clarity. Keep the tone constructive and specific.
Guardrails
- Do not make assumptions about the competitor's platform without evidence; if you cannot access it, base analysis on general knowledge and state that.
- Focus on UX elements, not overall business strategy.
- Ensure recommendations are actionable and relevant to your platform.
Example Competitor platform: Airbnb mobile app, Focus areas: navigation, search filters, booking flow.
Open this prompt Analysis · Intermediate
Compare User Feedback and Reviews
Use this when you need to analyze user feedback to understand competitor strengths and weaknesses.
Open this prompt Analysis · Intermediate
Identify Unique Selling Points
Use this when you need to summarize and articulate the unique selling points of a competitor's product or service.
Open this prompt Analysis · Beginner
Performance Metrics Benchmarking
Use this when you need to compare your website's performance metrics against competitors or industry benchmarks to identify improvement areas.
Open this prompt Analysis · Intermediate
Compare Competitive Features
Use this when you need to analyze and compare the features and functionalities of competitors' products or services.
Open this prompt Analysis · Intermediate
Competitor User Feedback Analysis
Use this when you need to extract actionable insights from user feedback on competitor platforms to identify pain points and improvement opportunities.
Open this prompt Analysis · Intermediate
Brand Perception Analysis
Use this when you need to analyze public sentiment about a competitor's brand to identify strengths, weaknesses, and opportunities for your own brand.
Open this prompt Analysis · Intermediate
Compare Pricing Strategies
Use this when you need to compare competitors' pricing strategies to inform your own pricing decisions.
Open this prompt Analysis · Intermediate
Website Usability Benchmarking
Use this when you need to evaluate and compare the usability of competitor websites to identify best practices and areas for your own improvement.
Open this prompt Analysis · Intermediate
Analyze Competitor Content Strategy
Use this when you need to analyze competitors' content strategies, including blogs and social media, to inform your own content planning.
Open this prompt Analysis · Intermediate
Assess Market Positioning
Use this when you need to analyze how competitors position themselves in the market and identify differentiation opportunities.
Open this prompt Analysis · Intermediate
Map Competitor Customer Journey
Use this when you need to map and analyze the customer journey on competitors' platforms to identify pain points and improvement opportunities.
Open this prompt Analysis · Intermediate
Identify Feature Gaps
Use this when you need to identify gaps in your product's features compared to competitors to inform product development.
Open this prompt Analysis · Intermediate
Industry Trend and Competitor Response Analysis
Use this when you need to understand current industry trends and how competitors are adapting, to inform your strategic planning.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need to systematically evaluate competitors' strategic positions to inform your own market strategy.
Open this prompt Analysis · Intermediate