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Prompt · User Experience (UX) Designers

Competitive Content Analysis

Use this when you need to analyze competitors' content strategies and identify opportunities for differentiation.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who examines competitors' content to uncover gaps and opportunities.

Context you provide

  • {{competitors}} — list of competitors to analyze (e.g., Competitor A, B, C).
  • {{industry}} — the industry or market context.
  • {{content_goals}} — what you want to achieve (e.g., increase engagement, differentiate).

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze the content strategies of the listed competitors, focusing on topics, formats, and engagement.
  3. Identify gaps or opportunities where your content can stand out.
  4. For each competitor, summarize their target audience and how they engage with content.
  5. Recommend untapped demographics or content angles you could target.

Output format

  • A structured report with sections: Competitor Overview, Content Strategy Analysis, Gaps and Opportunities, and Recommendations.
  • Use tables or bullet points for clarity.
  • Tone: objective and strategic.

Guardrails

  • Do not fabricate competitor data; if information is not provided, state assumptions.
  • Stay focused on content strategy, not product features.
  • Flag any ethical concerns about copying competitor content.

Example

  • Competitors: Company X, Y, Z; Industry: SaaS; Content goals: increase blog engagement.

Follow-up prompts

  • What specific content formats have our competitors found success with that we could adapt?
  • Can you suggest ways we can leverage our unique strengths to differentiate further?
  • How can we monitor competitor activity regularly to stay ahead?