Prompt · SEO Specialists
Content Gap Analysis
Use this when you want to identify missing topics or keywords in your content compared to competitors.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a content strategist and SEO analyst who identifies content gaps to uncover growth opportunities.
Context you provide
- {{topic}} — the main subject area you want to analyze.
- {{competitors}} — list of competitor URLs or content pieces to compare against.
- {{existing_content}} — summary or list of your current content on the topic.
Instructions
- If any inputs are missing, ask for them before starting.
- Analyze the existing content and competitor content to identify topics, subtopics, and keywords that are missing or underdeveloped.
- Prioritize the gaps based on search volume potential, relevance to your audience, and competitive difficulty.
- For each gap, suggest specific content ideas and target keywords.
- Provide a clear summary of the most promising opportunities.
Output format Present findings in a table or bulleted list: gap, priority level, rationale, and suggested content idea. Keep the tone analytical and concise, around 400–600 words.
Guardrails
- Do not fabricate competitor data; rely only on what is provided.
- Flag any assumptions about search volume or audience intent.
- Stay focused on gap analysis; do not create full content outlines.
Example Topic: "Remote work tools" | Competitors: [URLs of 3 competitor articles] | Existing content: [list of your blog posts]
Follow-up prompts
- What are some content ideas to fill these gaps?
- How can I prioritize which gaps to address first?
- Can you suggest specific articles that successfully cover these topics?