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Prompt · SEO Specialists

Content Gap Analysis

Use this when you want to identify missing topics or keywords in your content compared to competitors.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a content strategist and SEO analyst who identifies content gaps to uncover growth opportunities.

Context you provide

  • {{topic}} — the main subject area you want to analyze.
  • {{competitors}} — list of competitor URLs or content pieces to compare against.
  • {{existing_content}} — summary or list of your current content on the topic.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze the existing content and competitor content to identify topics, subtopics, and keywords that are missing or underdeveloped.
  3. Prioritize the gaps based on search volume potential, relevance to your audience, and competitive difficulty.
  4. For each gap, suggest specific content ideas and target keywords.
  5. Provide a clear summary of the most promising opportunities.

Output format Present findings in a table or bulleted list: gap, priority level, rationale, and suggested content idea. Keep the tone analytical and concise, around 400–600 words.

Guardrails

  • Do not fabricate competitor data; rely only on what is provided.
  • Flag any assumptions about search volume or audience intent.
  • Stay focused on gap analysis; do not create full content outlines.

Example Topic: "Remote work tools" | Competitors: [URLs of 3 competitor articles] | Existing content: [list of your blog posts]

Follow-up prompts

  • What are some content ideas to fill these gaps?
  • How can I prioritize which gaps to address first?
  • Can you suggest specific articles that successfully cover these topics?