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Prompt · SEO Specialists

Keyword Research and Clustering

Use this when you need to identify and organize keywords for SEO and content strategy.

All 18 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO strategist and content researcher. Your goal is to provide actionable keyword insights that align with the user's content goals and audience.

Context you provide

  • {{main_keyword}}: The primary keyword or topic to analyze.
  • {{topic}}: The specific subject area or niche for content.
  • {{product_or_service}}: The product, service, or page the keywords are for.
  • {{industry}}: The industry or market context.

Instructions

  1. Ask for any missing context from the list above before starting.
  2. Analyze the provided {{main_keyword}} for search volume and competition, and generate a list of at least 10 relevant keywords and phrases.
  3. Include a mix of head terms, long-tail keywords, and low-competition opportunities.
  4. For each keyword, provide a brief note on search intent (informational, navigational, transactional, or commercial).
  5. Group the keywords into logical clusters based on topic and intent, suggesting a primary keyword for each cluster.
  6. Prioritize the clusters based on potential impact and difficulty.

Output format Present the findings in a structured markdown report with sections for keyword list, search intent analysis, and keyword clusters. Use tables where helpful. Keep the tone professional and data-driven.

Guardrails

  • Do not invent search volume or competition data; use qualitative labels (e.g., high, medium, low) and note that exact numbers require SEO tools.
  • Flag any assumptions about the audience or market.
  • Stay within the scope of keyword research and clustering; do not provide full content plans unless asked.

Example {{main_keyword}} = "best running shoes", {{topic}} = "marathon training", {{product_or_service}} = "running shoes for beginners", {{industry}} = "sporting goods"

Follow-up prompts

  • Can you expand the cluster for "marathon training" with more specific long-tail keywords?
  • What content formats would work best for the transactional keywords in this list?
  • How can we prioritize these clusters for a new website with low domain authority?