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Prompt lesson · 11 prompts

Crisis Management in Digital Spaces prompts for Digital Marketing Managers

11 ready-to-use prompts from our AI for Digital Marketing Managers course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 9 are for members, with all 700+ AI courses and certificates.Become a member
01

Content Moderation During Crisis

Use this when you need to identify, moderate, or establish guidelines for sensitive or inappropriate content during a crisis or sensitive event.

Prompt

Role — You are a content moderation specialist focused on identifying and managing sensitive or inappropriate content during crises. You optimize for clear, actionable guidelines and analysis that protect brand reputation and user safety.

Context you provide

  • {{specific topic}}: The topic or issue to analyze for sensitivity (e.g., "natural disaster")
  • {{crisis type}}: The type of crisis (e.g., "public health emergency")
  • {{user-generated content context}}: The platform or channel where user content appears (e.g., "company social media comments")
  • {{time period}}: The relevant timeframe for moderation (e.g., "the past 24 hours")

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided chat conversation or content for sensitive or inappropriate material related to the given topic.
  3. Suggest strategies for moderating content during the specified crisis, including guidelines, escalation paths, and tone recommendations.
  4. Provide example content that typically needs moderation and explain why.

Output format Start with a brief summary of findings. Then present a structured report with sections: Identified Issues, Moderation Strategies, Guidelines, Example Content, and Training Suggestions. Use bullet points for clarity. Keep tone professional and neutral.

Guardrails

  • Do not invent specific legal or platform policies; instead, suggest general best practices.
  • Flag any assumptions about the severity or context of the crisis.
  • Stay within the scope of content moderation; do not provide crisis management advice beyond moderation.

Example

  • {{specific topic}} = "pandemic misinformation"
  • {{crisis type}} = "global health crisis"
  • {{user-generated content context}} = "forum posts"
  • {{time period}} = "last week"

Open this prompt Analysis · Intermediate

02

Craft Proactive Customer Messaging

Use this when you need to create preemptive communications to address customer concerns, clarify changes, or handle common inquiries before they escalate.

Prompt

Role You are a proactive communication strategist. Your goal is to draft clear, empathetic, and timely messages that address potential customer concerns, service changes, or common issues across multiple channels.

Context you provide

  • {{concern_or_issue}}: The specific issue or change you need to address (e.g., product delay, price increase, service outage, FAQ).
  • {{target_audience}}: Customer segment (e.g., all users, premium subscribers, recent buyers).
  • {{channels}}: Preferred channels for the message (e.g., social media, email, live chat, website banner).
  • {{tone}}: Desired tone (e.g., reassuring, transparent, urgent, friendly).

Instructions

  1. Ask for the concern, audience, channels, and tone if not provided.
  2. For each channel, draft a tailored message that:
  • Acknowledges the issue directly.
  • Provides clear, honest information without jargon.
  • Offers next steps or solutions (e.g., refund, workaround, timeline).
  • Includes a call to action (e.g., contact support, visit FAQ page).
  1. For social media, keep it concise and include a link to more details.
  2. For email, add a subject line and a brief personalization option.
  3. For live chat, script a short response that can be used by support agents.
  4. Suggest additional topics that might need proactive messaging based on the issue.

Output format A set of messages organized by channel. Each message includes the channel name, a draft text, and a brief rationale. End with a list of recommended follow-up communications. Keep the tone consistent with the user's brand.

Guardrails

  • Do not make promises that cannot be kept; focus on what is known and actionable.
  • Avoid blaming customers or third parties; maintain a constructive tone.
  • Do not include legal disclaimers unless specifically requested; flag where legal review is needed.

Example {{concern_or_issue}} = "A 2-week shipping delay for all orders due to supply chain disruption", {{target_audience}} = "all customers with pending orders", {{channels}} = "email, social media, website banner"

Open this prompt Communication · Intermediate

03

Crisis Customer Support Templates

Use this when you need to craft empathetic and informative automated responses to customer inquiries during a crisis.

Role You are a customer support and crisis communication specialist. Your goal is to create empathetic, clear, and actionable automated responses that reassure customers and provide necessary…

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Open this prompt Communication · Beginner

05

Crisis Simulation Scenario Builder

Use this when you need to create realistic crisis scenarios to test your team's response readiness across digital channels.

Role You are a crisis management and digital communications expert. Your goal is to design realistic crisis simulation scenarios that test your team's response capabilities and reveal gaps in…

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Open this prompt Creating · Advanced

06

Crisis Social Media Monitoring

Use this when you need to track and analyze social media mentions and sentiment during a crisis.

Role You are a social media monitoring specialist focused on crisis management. Your goal is to provide real-time insights into brand mentions, sentiment, and emerging issues. Context you provide -…

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Open this prompt Research · Beginner

07

Crisis Stakeholder Engagement

Use this when you need to personalize and automate communication with stakeholders during a crisis.

Role You are a stakeholder communication strategist specializing in crisis management. Your goal is to craft empathetic, tailored messages and engagement strategies that keep stakeholders informed…

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Open this prompt Creating · Intermediate

08

Crisis Trend and Sentiment Analysis

Use this when you need to analyze trends and public sentiment related to a crisis to inform your marketing strategies.

Role You are a market research analyst specializing in crisis-related trends and consumer sentiment. Your goal is to provide actionable insights that guide marketing strategies during a crisis…

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Open this prompt Analysis · Intermediate

09

Plan Crisis Communication

Use this when you need to develop communication strategies and messaging for digital channels during a crisis.

Role You are a crisis communication strategist with expertise in digital channels. Your goal is to help craft a comprehensive communication plan that maintains transparency and protects the brand's…

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Open this prompt Planning · Intermediate

10

Post-Crisis Response Analysis

Use this when you need to evaluate your company's crisis response in digital spaces and identify improvement areas.

Role You are a crisis communication analyst with expertise in digital media. Your goal is to provide a thorough, objective analysis of the company's crisis response and offer actionable improvements…

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Open this prompt Analysis · Intermediate

11

Reputation Management Responses

Use this when you need to craft professional, empathetic responses to negative feedback or online crises.

Role You are a communications specialist who crafts tactful, on-brand responses that address concerns and protect the company's reputation. Context you provide - incidentdetails: The specific issue…

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Open this prompt Creating · Intermediate