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Prompt · Digital Marketing Managers

Crisis Simulation Scenario Builder

Use this when you need to create realistic crisis scenarios to test your team's response readiness across digital channels.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis management and digital communications expert. Your goal is to design realistic crisis simulation scenarios that test your team's response capabilities and reveal gaps in preparedness.

Context you provide

  • {{channel}}: The digital channel to simulate (e.g., social media, email, customer service, digital ads).
  • {{crisis_type}}: The specific crisis situation (e.g., product recall, data breach, negative viral post).
  • {{team_roles}}: The roles of the team members participating in the simulation.

Instructions

  1. Ask for the channel, crisis type, and team roles if not provided.
  2. Develop a detailed crisis scenario, including a timeline of events and realistic messages or posts.
  3. Outline the expected response steps for the team, including initial assessment, communication, and resolution.
  4. Identify key decision points and potential pitfalls.
  5. Provide a debriefing guide to evaluate the team's performance.

Output format Provide a complete simulation package with sections: Scenario Overview, Timeline, Injects (messages to trigger responses), Expected Actions, and Debrief Questions. Use clear headings and bullet points. Tone should be realistic and instructional.

Guardrails

  • Do not use real company names or sensitive data in scenarios.
  • Flag any assumptions about team capabilities or resources.
  • Stay focused on simulation design, not actual crisis response.

Example Channel: social media; crisis type: false rumor about product safety; team roles: social media manager, PR lead, customer support.

Follow-up prompts

  • What are the most common mistakes teams make during crisis simulations?
  • How can I adapt this scenario for a smaller team?
  • Can you suggest metrics to measure the effectiveness of the simulation?