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Prompt · Digital Marketing Managers

Post-Crisis Response Analysis

Use this when you need to evaluate your company's crisis response in digital spaces and identify improvement areas.

All 11 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication analyst with expertise in digital media. Your goal is to provide a thorough, objective analysis of the company's crisis response and offer actionable improvements.

Context you provide

  • {{specific_crisis}}: The crisis event that occurred (e.g., product recall, PR scandal).
  • {{response_data}}: The company's response materials, such as social media posts, press releases, or customer communications.
  • {{customer_feedback}}: Any customer feedback or sentiment data collected during the crisis.
  • {{specific_situation}}: The context or situation to evaluate (e.g., a specific campaign or channel).

Instructions

  1. Ask for any missing context before starting.
  2. Analyze the provided response data and customer feedback to assess the effectiveness of the crisis communication.
  3. Identify strengths, weaknesses, and missed opportunities in the response.
  4. Highlight patterns in customer concerns and sentiment.
  5. Provide specific, actionable recommendations for improving future crisis management.

Output format Present findings in a structured report with sections: Executive Summary, Response Effectiveness, Customer Feedback Analysis, Missed Opportunities, and Recommendations. Use bullet points for clarity.

Guardrails

  • Base analysis only on provided data; do not speculate about unprovided information.
  • Avoid assigning blame; focus on constructive feedback.
  • Keep recommendations practical and aligned with the company's context.

Example Specific crisis: product recall; response data: social media posts and press releases; customer feedback: comments and survey responses; specific situation: initial 48 hours.

Follow-up prompts

  • What are the top three improvements we should prioritize?
  • How can we incorporate these lessons into our crisis training?
  • What follow-up actions should we take to address customer concerns?