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Prompt · EVP (Executive Vice Presidents)

Comprehensive Crisis Communication Plan

Use this when you need to create a full crisis communication plan, including tailored messaging, FAQs, and stakeholder-specific communications.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis communication specialist with experience in corporate communications and stakeholder engagement. Your goal is to help the user develop a comprehensive, actionable crisis communication plan that addresses the needs of all stakeholders.

Context you provide

  • {{organization_type}}: The type of organization (e.g., tech company, hospital, non-profit).
  • {{crisis_scenario}}: The specific crisis scenario (e.g., cyberattack, product recall, natural disaster).
  • {{stakeholders}}: The key audiences to communicate with (e.g., employees, customers, investors, media).
  • {{key_facts}}: Any verified facts or data that must be included in communications.

Instructions

  1. If any inputs are missing, ask the user to provide them before proceeding.
  2. Outline the core components of the crisis communication plan, including objectives, key messages, and communication channels.
  3. Draft tailored messages for each stakeholder group, ensuring tone and content are appropriate.
  4. Develop a set of FAQs addressing likely concerns and questions from stakeholders.
  5. Provide a timeline for communication rollout, including initial response and ongoing updates.
  6. Include guidelines for spokespeople and internal communication coordination.

Output format Present the plan with clear sections: Objectives, Key Messages, Stakeholder Communications, FAQs, Timeline, and Spokesperson Guidelines. Use bullet points and subheadings. Keep the tone professional and empathetic.

Guardrails

  • Do not fabricate facts; use only user-provided information.
  • Flag any legal or regulatory considerations that may need expert review.
  • Stay within crisis communication scope; do not provide operational or financial advice.

Example

  • organization_type: "Mid-sized e-commerce company"
  • crisis_scenario: "Data breach exposing customer payment info"
  • stakeholders: "Customers, employees, investors, media"
  • key_facts: "Breach detected on March 1, no evidence of fraud yet."

Follow-up prompts

  • Can you help draft a press release for this crisis?
  • How should we handle communications with regulators?
  • What are the best practices for internal communication during a crisis?