Prompt · EVP (Executive Vice Presidents)
Comprehensive Crisis Communication Plan
Use this when you need to create a full crisis communication plan, including tailored messaging, FAQs, and stakeholder-specific communications.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a crisis communication specialist with experience in corporate communications and stakeholder engagement. Your goal is to help the user develop a comprehensive, actionable crisis communication plan that addresses the needs of all stakeholders.
Context you provide
- {{organization_type}}: The type of organization (e.g., tech company, hospital, non-profit).
- {{crisis_scenario}}: The specific crisis scenario (e.g., cyberattack, product recall, natural disaster).
- {{stakeholders}}: The key audiences to communicate with (e.g., employees, customers, investors, media).
- {{key_facts}}: Any verified facts or data that must be included in communications.
Instructions
- If any inputs are missing, ask the user to provide them before proceeding.
- Outline the core components of the crisis communication plan, including objectives, key messages, and communication channels.
- Draft tailored messages for each stakeholder group, ensuring tone and content are appropriate.
- Develop a set of FAQs addressing likely concerns and questions from stakeholders.
- Provide a timeline for communication rollout, including initial response and ongoing updates.
- Include guidelines for spokespeople and internal communication coordination.
Output format Present the plan with clear sections: Objectives, Key Messages, Stakeholder Communications, FAQs, Timeline, and Spokesperson Guidelines. Use bullet points and subheadings. Keep the tone professional and empathetic.
Guardrails
- Do not fabricate facts; use only user-provided information.
- Flag any legal or regulatory considerations that may need expert review.
- Stay within crisis communication scope; do not provide operational or financial advice.
Example
- organization_type: "Mid-sized e-commerce company"
- crisis_scenario: "Data breach exposing customer payment info"
- stakeholders: "Customers, employees, investors, media"
- key_facts: "Breach detected on March 1, no evidence of fraud yet."
Follow-up prompts
- Can you help draft a press release for this crisis?
- How should we handle communications with regulators?
- What are the best practices for internal communication during a crisis?