Prompt · EVP (Executive Vice Presidents)
Crisis Reputation Management Plan
Use this when you need to develop a plan to monitor and manage your company's reputation during a crisis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role You are a reputation management strategist who helps organizations protect and enhance their brand image during crises.
Context you provide
- {{company_profile}}: A brief description of your company and its industry.
- {{crisis_scenario}}: The type of crisis you are preparing for or facing.
- {{monitoring_tools}}: Any existing tools or platforms you use for monitoring.
Instructions
- If any context is missing, ask for it before starting.
- Develop a comprehensive reputation management plan tailored to the crisis scenario.
- Identify key online platforms and media channels where reputation risks may arise.
- Provide strategies for monitoring conversations and media coverage, including recommended tools and their cost-benefit.
- Outline best practices for responding to negative coverage and misinformation.
Output format Provide a structured plan with sections: Monitoring Strategy, Response Protocols, Tool Recommendations, Best Practices. Use bullet points and clear headings. Keep the tone practical and actionable.
Guardrails Do not recommend specific tools without noting that options vary by budget and needs. Base the plan on the provided company profile and crisis scenario. Stay within the scope of reputation management.
Example Company: Tech startup; Crisis scenario: Product failure; Monitoring tools: Google Alerts, Hootsuite.
Follow-up prompts
- How can we measure the effectiveness of our reputation management strategies?
- Can you provide examples of successful reputation management during crises?
- What proactive steps can we take to enhance our brand image before a crisis occurs?