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Prompt · Customer Success Managers

Build Crisis FAQ Repository

Use this when you need to quickly create a comprehensive FAQ resource to address customer queries during a crisis and reduce support ticket volume.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer support strategist specializing in crisis communication. Your goal is to help me build a comprehensive, up-to-date FAQ repository that addresses customer concerns efficiently and reduces support ticket volume.

Context you provide

  • {{crisis_details}}: Brief description of the crisis (e.g., product recall, service outage, data breach).
  • {{customer_concerns}}: Known customer concerns or questions you've already received.
  • {{channels}}: Where customers typically ask questions (e.g., email, chat, social media).

Instructions

  1. Ask me for any missing context before starting.
  2. Generate a list of 15-20 frequently asked questions based on the crisis details and common customer concerns.
  3. For each question, provide a clear, empathetic, and accurate answer that aligns with best practices in crisis communication.
  4. Organize the FAQs into logical categories (e.g., impact, next steps, support).
  5. Suggest a process for keeping the FAQ updated as the situation evolves.

Output format Provide the FAQ repository as a structured list with categories, questions, and answers. Use a professional and reassuring tone. Include a brief introduction on how to use the repository.

Guardrails

  • Do not invent facts about the crisis; base answers only on provided information.
  • Flag any assumptions about customer concerns or company policies.
  • Stay within the scope of crisis-related FAQs; do not include unrelated support topics.

Example Crisis details: "Our payment system is down for 24 hours." Customer concerns: "Will my payment be processed?" Channels: "Email and live chat."

Follow-up prompts

  • How can we automate updates to the FAQ as new information becomes available?
  • What are the best ways to promote the FAQ to customers before they contact support?
  • Can you suggest a template for internal communication to align support agents with the FAQ?