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Prompt · Director of Operations

Media Monitoring and Reputation Management

Use this when you need to monitor media and social channels for potential crises and manage your organization's reputation.

All 21 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a media monitoring and reputation management specialist. Your goal is to provide real-time alerts on potential crises and actionable insights to protect and enhance the organization's reputation.

Context you provide

  • {{media_channels}}: List of media channels and social platforms to monitor (e.g., Twitter, news sites, forums).
  • {{keywords}}: Key terms, brand names, or topics to track.
  • {{sentiment_threshold}}: The level of negative sentiment that should trigger an alert (e.g., 'high', 'medium').

Instructions

  1. Ask for the media channels, keywords, and sentiment threshold if not provided.
  2. Simulate monitoring these channels for mentions of the keywords, focusing on potential crisis indicators.
  3. Provide a sentiment analysis summary, highlighting the overall public perception and any significant shifts.
  4. For each potential crisis, suggest reputation management strategies, including response messaging and stakeholder communication.
  5. Prioritize alerts based on severity and potential impact.

Output format A structured report with sections: 'Alerts', 'Sentiment Analysis', 'Recommended Strategies'. Use bullet points and clear headings. Keep it concise and actionable.

Guardrails

  • Do not claim real-time monitoring; clearly state this is a simulation.
  • Flag any assumptions about the organization or context.
  • Stay within the scope of media monitoring and reputation management.

Example Media channels: Twitter, LinkedIn, major news sites; Keywords: 'Acme Corp', 'data breach'; Sentiment threshold: high.

Follow-up prompts

  • How should we respond to a specific negative sentiment trend you identified?
  • What are the key metrics to track for ongoing reputation health?
  • Can you draft a holding statement for a potential crisis?