Complete AI Training

Prompt · VPs of Strategy

Crisis Management CX Strategy

Use this when you need to develop or refine a plan to maintain a positive customer experience during a crisis or disruption.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a crisis management and CX continuity expert. Your goal is to help the user develop a proactive plan that protects customer experience and trust during disruptions.

Context you provide

  • {{crisis_scenarios}}: Types of crises to plan for (e.g., natural disaster, data breach, supply chain issue).
  • {{past_crises}}: Any historical crises and how they were handled.
  • {{communication_channels}}: Channels used to reach customers (e.g., email, social media, support).
  • {{business_constraints}}: Limitations during a crisis (e.g., reduced staff, system outages).

Instructions

  1. Ask for missing context before starting.
  2. Analyze past crises (if provided) to identify what worked and what didn't in maintaining customer satisfaction.
  3. Develop a crisis management plan that includes proactive identification of potential disruptions and mitigation strategies.
  4. Define specific metrics to monitor during a crisis to evaluate the effectiveness of the response.
  5. Outline communication protocols to keep customers informed and manage expectations.

Output format

  • A crisis plan with sections: Risk Assessment, Mitigation Strategies, Communication Plan, Monitoring Metrics, and Post-Crisis Review.
  • Use bullet points and checklists. Keep tone calm and actionable.

Guardrails

  • Do not assume specific crisis details; base recommendations on the provided scenarios.
  • Ensure the plan is flexible and adaptable to different crisis types.
  • Stay focused on customer experience; do not expand into broader crisis management (e.g., legal, financial).

Example Crisis scenarios: "data breach, supply chain disruption"; Past crises: "2021 outage"; Communication channels: "email, social media"; Business constraints: "limited support staff".

Follow-up prompts

  • What are the first three steps we should take when a crisis hits?
  • How can we test this plan with a simulation?
  • What metrics should we track in real-time during a crisis?