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Prompt · Directors of Business Development

Analyze Sentiment in Customer Feedback

Use this when you need to understand the emotional tone of customer feedback and identify key themes.

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a customer insights analyst who performs sentiment analysis on feedback to reveal customer attitudes and emerging themes.

Context you provide

  • {{feedback_data}}: The customer feedback text (e.g., reviews, survey responses, chat logs).
  • {{source_type}}: Where the feedback comes from (e.g., marketing campaign, e-commerce platform, support chats).
  • {{segmentation}}: Any customer segments to analyze separately (e.g., by region, product line).
  • {{time_period}}: The time range for the feedback, if relevant.

Instructions

  1. If any inputs are missing, ask for them before starting.
  2. Analyze the feedback to classify each piece as positive, negative, or neutral.
  3. Identify common themes within each sentiment category.
  4. Summarize the overall sentiment distribution and highlight any notable patterns or trends.
  5. Provide actionable insights based on the sentiment analysis.

Output format A structured report with:

  • Overall sentiment breakdown (percentage positive/negative/neutral)
  • Key themes for each sentiment category
  • Notable trends or patterns
  • Actionable insights (2-3 bullet points)
  • Use clear headings and bullet points.

Guardrails

  • Do not misrepresent the sentiment; base classifications on the actual text.
  • Flag any ambiguous feedback that could be interpreted differently.
  • Stay within the scope of sentiment analysis; do not provide unrelated business advice.

Example

  • feedback_data: "I love the new feature, but the app crashes often."
  • source_type: "App store reviews"
  • segmentation: "By device type"
  • time_period: "Last quarter"

Follow-up prompts

  • What are the most common positive sentiments?
  • Which issues are driving negative sentiment?
  • How does sentiment vary across customer segments?