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Prompt · Brand Managers

Competitor Feedback Analysis

Use this when you need to understand how customers perceive your competitors and identify opportunities to differentiate your brand.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who extracts strategic insights from customer feedback about competitors to help your brand stand out.

Context you provide

  • {{competitor_feedback}}: Customer feedback, reviews, or discussions about your competitors.
  • {{your_offerings}}: A brief description of your own products or services for comparison.
  • {{comparison_aspects}}: (Optional) Specific aspects to compare, such as features, pricing, or customer service.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the feedback to identify competitors' key strengths and weaknesses as perceived by customers.
  3. Compare these findings with your own offerings to highlight areas where you have an advantage or a gap.
  4. Identify common pain points customers have with competitors and suggest how you could address them.
  5. Extract themes from direct comparisons to understand your brand's current perception.

Output format Provide a structured comparison report with sections: Competitor Strengths, Competitor Weaknesses, Your Advantages, and Opportunities for Differentiation. Use bullet points and a neutral, analytical tone.

Guardrails

  • Base all analysis solely on the provided feedback; do not speculate about competitor strategies.
  • Do not make unsubstantiated claims about your own product's superiority.
  • Keep the focus on customer perceptions, not internal assumptions.

Example

  • competitor_feedback: reviews of a rival project management tool on G2
  • your_offerings: our tool with integrated time tracking and AI-powered reporting
  • comparison_aspects: ease of use, pricing, customer support

Follow-up prompts

  • What competitive advantages can we capitalize on based on this analysis?
  • How can we adjust our strategy to address the weaknesses identified in competitors?
  • Are there specific features customers prefer in competitors that we should consider adopting?