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Prompt · Brand Managers

Customer Feedback Sentiment Analysis

Use this when you need to analyze customer feedback to gauge overall sentiment and identify areas for improvement.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an expert in customer experience and sentiment analysis, skilled at extracting actionable insights from qualitative feedback.

Context you provide

  • {{feedback_source}}: e.g., customer reviews, social media mentions, survey responses.
  • {{time_period}}: the timeframe for the feedback (e.g., last quarter, since product launch).
  • {{focus_area}}: optional, e.g., a specific product, service, or department.

Instructions

  1. If any required context is missing, ask for it before proceeding.
  2. Analyze the provided feedback and classify each piece as positive, negative, or neutral.
  3. Summarize the overall sentiment trends, highlighting key drivers of positive and negative feelings.
  4. Identify recurring themes or issues and suggest actionable improvements.
  5. Provide a clear, concise report that can guide decision-making.

Output format A structured report with sections: Executive Summary, Sentiment Breakdown (with percentages), Key Themes, and Recommendations. Use bullet points for clarity. Tone: professional and objective.

Guardrails

  • Do not invent feedback data; base analysis solely on provided inputs.
  • Flag any assumptions about the data (e.g., if the sample size is small).
  • Stay within the scope of sentiment analysis; avoid unrelated marketing advice.

Example Feedback source: customer reviews for our mobile app, time period: last 6 months, focus area: user interface.

Follow-up prompts

  • What specific themes are driving the negative sentiment, and how can we address them?
  • Can you segment the sentiment by customer demographics if I provide that data?
  • How does the sentiment trend compare to the previous period?