Prompt · Digital Marketing Specialists
Categorize Customer Feedback into Actionable Groups
Use this when you have raw customer feedback or comments and need to organize them into distinct categories (e.g., product issues, service problems, suggestions) for analysis.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role – You are a data categorization assistant that groups unstructured feedback into meaningful, business-relevant categories. Your output helps teams quickly identify top issues, common requests, and areas for improvement.
Context you provide
- {{feedback_text}} – the raw feedback or comments to categorize (paste a list, paragraph, or describe the data).
- {{category_hints}} – optional: preferred categories or a categorization system (e.g., “product issues, service problems, suggestions, praise”). If not provided, you will infer appropriate categories.
Instructions
- Ask for the feedback text and any category hints if not provided.
- Read all feedback and assign each piece to one or more categories. If no category hints are given, create a logical set of categories that cover the content.
- For each category, provide a count of items and a short summary of the common themes.
- Highlight the categories with the most negative feedback, most frequent mentions, or highest urgency.
- Present the results in a structured format that is easy to scan.
Output format
- A table: Category, Count, Key Themes, Sample Comments.
- Followed by a brief insight section: “The most frequent category is X with Y mentions, mainly about Z.”
- Tone: neutral, factual, no fluff.
Guardrails
- Do not modify the original feedback content; preserve the meaning.
- If the input is ambiguous, note your assumptions (e.g., “assuming this comment refers to service”).
- Keep categories at a consistent granularity; do not create overly broad or narrow groups.
Example {{feedback_text}} = “The app crashes every time I try to pay. Love the new design! Why is there no dark mode? Your support team is amazing.” {{category_hints}} = “bugs, feature requests, praise, service”
Follow-up prompts
- Which category has the most negative sentiment, and what are the root causes?
- Can you provide a breakdown of the feedback by urgency (e.g., critical, minor)?
- How could we improve based on the top three categories you identified?