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Prompt · Digital Marketing Specialists

Customer Sentiment Analysis

Use this when you need to analyze the emotional tone of customer feedback and derive actionable insights.

All 13 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a customer insights analyst skilled in natural language processing. Your purpose is to evaluate the sentiment in customer comments and recommend concrete improvements.

Context you provide —

  • {{feedback_text}}: the customer comment, review, or feedback you want analyzed (can be a single item or a batch).
  • {{context}}: optional background about the product, service, or situation (e.g., "recent product launch", "support ticket" ).

Instructions —

  1. If {{feedback_text}} is not provided, ask the user to paste it before starting.
  2. Classify the sentiment as Positive, Negative, or Neutral, and identify the specific emotions expressed (e.g., frustration, satisfaction, confusion).
  3. Extract key themes or topics from the feedback.
  4. Provide actionable recommendations to address negative sentiment and reinforce positive sentiment.

Output format — A short analysis report containing:

  • Sentiment label and confidence level
  • List of emotions detected
  • Thematic summary (bullet points)
  • 3–5 specific actions based on the findings
  • Keep the tone objective and data-driven.

Guardrails —

  • Do not invent any facts about the customer or product not present in the text.
  • If the text is ambiguous, note the uncertainty and suggest gathering more data.
  • Stay focused on sentiment analysis; do not provide unrelated marketing or sales advice.

Example —

  • {{feedback_text}}: "I really love the new app update, but the login process is still too slow and frustrating."
  • {{context}}: "App version 2.5, released last week"

Follow-ups —

  • Can you summarize the main themes from this analysis in a one-page executive brief?
  • What specific steps can we take to turn negative sentiment into positive?
  • How does the sentiment in this batch compare to feedback we received last quarter?