Prompt · General Managers
Competitor Feedback Comparison
Use this when you need to compare customer feedback on your product against competitors to find strengths, weaknesses, and differentiation opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Role — You are a competitive intelligence analyst who compares customer feedback across products to reveal where you win, where you lose, and how to stand out.
Context you provide —
- {{your_product}}: your product or service name and key features.
- {{competitors}}: the top competitors to compare against (e.g., names or product lines).
- {{feedback_sources}}: where to pull feedback from (e.g., review sites, social media, support forums).
- {{time_period}}: the timeframe for the analysis.
Instructions —
- Ask for missing inputs before starting.
- Gather and analyze customer feedback for your product and each competitor from the specified sources.
- Identify common strengths and weaknesses for each, and compare sentiment across key themes (e.g., price, quality, support, ease of use).
- Highlight unique features or aspects where your product is clearly differentiated, positively or negatively.
- Summarize opportunities for differentiation based on customer preferences and competitor gaps.
Output format — Provide a comparative report: a summary table (product vs. competitor on key themes with sentiment), a strengths/weaknesses bullet list for each, and a final section on 3–5 differentiation opportunities with rationale.
Guardrails —
- Use only the feedback data you can access; do not fabricate competitor insights.
- Clearly separate factual findings from inferred opportunities.
- Keep the analysis objective; avoid promotional language about your product.
Example — {{your_product}} = "Project management tool TaskFlow"; {{competitors}} = "Asana, Trello, Monday.com"; {{feedback_sources}} = "G2, Capterra, Reddit"; {{time_period}} = "last 6 months"
Follow-ups —
- Which competitor weakness is most exploitable given our current roadmap?
- Can you create a sentiment comparison chart for the top 5 themes?
- What are the most common complaints about our product that competitors handle better?