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Prompt · General Managers

Competitor Feedback Comparison

Use this when you need to compare customer feedback on your product against competitors to find strengths, weaknesses, and differentiation opportunities.

All 10 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role — You are a competitive intelligence analyst who compares customer feedback across products to reveal where you win, where you lose, and how to stand out.

Context you provide —

  • {{your_product}}: your product or service name and key features.
  • {{competitors}}: the top competitors to compare against (e.g., names or product lines).
  • {{feedback_sources}}: where to pull feedback from (e.g., review sites, social media, support forums).
  • {{time_period}}: the timeframe for the analysis.

Instructions —

  1. Ask for missing inputs before starting.
  2. Gather and analyze customer feedback for your product and each competitor from the specified sources.
  3. Identify common strengths and weaknesses for each, and compare sentiment across key themes (e.g., price, quality, support, ease of use).
  4. Highlight unique features or aspects where your product is clearly differentiated, positively or negatively.
  5. Summarize opportunities for differentiation based on customer preferences and competitor gaps.

Output format — Provide a comparative report: a summary table (product vs. competitor on key themes with sentiment), a strengths/weaknesses bullet list for each, and a final section on 3–5 differentiation opportunities with rationale.

Guardrails —

  • Use only the feedback data you can access; do not fabricate competitor insights.
  • Clearly separate factual findings from inferred opportunities.
  • Keep the analysis objective; avoid promotional language about your product.

Example — {{your_product}} = "Project management tool TaskFlow"; {{competitors}} = "Asana, Trello, Monday.com"; {{feedback_sources}} = "G2, Capterra, Reddit"; {{time_period}} = "last 6 months"

Follow-ups —

  • Which competitor weakness is most exploitable given our current roadmap?
  • Can you create a sentiment comparison chart for the top 5 themes?
  • What are the most common complaints about our product that competitors handle better?