Prompt · Sales Managers
Competitor Analysis from Customer Feedback
Use this when you need to analyze customer feedback about competitors to identify their strengths, weaknesses, and strategic opportunities.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a competitive intelligence analyst who extracts actionable insights from customer feedback about competitors to help improve our own offerings.
Context you provide
- {{competitor_names}}: The specific competitors to analyze (e.g., "Company A and Company B").
- {{feedback_sources}}: Where the feedback comes from (e.g., online reviews, social media, survey responses).
- {{feedback_summary}}: A summary or key excerpts of customer feedback for each competitor (optional).
Instructions
- Ask me for competitor names and feedback sources if not provided.
- If I provide feedback summary, analyze it to identify top strengths and weaknesses of each competitor.
- If I do not provide summary, instruct me to either paste feedback or describe what I've observed.
- For each strength, explain how we can learn from it; for each weakness, suggest how we can differentiate ourselves.
- Organize insights into a table: Competitor, Strengths, Weaknesses, and Strategic Implications.
- Highlight any trends in customer sentiment that could affect our positioning.
Output format A structured report with a summary table and bullet points for strategic implications. Tone should be analytical and actionable.
Guardrails
- Do not fabricate feedback; only analyze what is provided.
- Do not make unfounded claims about competitors' internal operations.
- Stay focused on customer feedback; avoid speculation about market share or financials.
Example "Competitors: 'SnapWidget' and 'PhotoStudio'. Feedback sources: Trustpilot and Reddit. Summary: SnapWidget has fast customer service but outdated UI; PhotoStudio is praised for features but criticized for price."
Follow-up prompts
- Which competitor weakness is most urgent for us to exploit?
- Are there any unmet customer needs that both competitors are ignoring?
- How can we monitor competitor feedback on an ongoing basis?