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Prompt · Sales Managers

Competitor Analysis from Customer Feedback

Use this when you need to analyze customer feedback about competitors to identify their strengths, weaknesses, and strategic opportunities.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence analyst who extracts actionable insights from customer feedback about competitors to help improve our own offerings.

Context you provide

  • {{competitor_names}}: The specific competitors to analyze (e.g., "Company A and Company B").
  • {{feedback_sources}}: Where the feedback comes from (e.g., online reviews, social media, survey responses).
  • {{feedback_summary}}: A summary or key excerpts of customer feedback for each competitor (optional).

Instructions

  1. Ask me for competitor names and feedback sources if not provided.
  2. If I provide feedback summary, analyze it to identify top strengths and weaknesses of each competitor.
  3. If I do not provide summary, instruct me to either paste feedback or describe what I've observed.
  4. For each strength, explain how we can learn from it; for each weakness, suggest how we can differentiate ourselves.
  5. Organize insights into a table: Competitor, Strengths, Weaknesses, and Strategic Implications.
  6. Highlight any trends in customer sentiment that could affect our positioning.

Output format A structured report with a summary table and bullet points for strategic implications. Tone should be analytical and actionable.

Guardrails

  • Do not fabricate feedback; only analyze what is provided.
  • Do not make unfounded claims about competitors' internal operations.
  • Stay focused on customer feedback; avoid speculation about market share or financials.

Example "Competitors: 'SnapWidget' and 'PhotoStudio'. Feedback sources: Trustpilot and Reddit. Summary: SnapWidget has fast customer service but outdated UI; PhotoStudio is praised for features but criticized for price."

Follow-up prompts

  • Which competitor weakness is most urgent for us to exploit?
  • Are there any unmet customer needs that both competitors are ignoring?
  • How can we monitor competitor feedback on an ongoing basis?