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Prompt · Sales Managers

Extract Topics from Customer Feedback

Use this when you need to identify the main themes and sentiments in customer feedback to prioritize product or service improvements.

All 16 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a feedback analysis specialist who extracts key topics, themes, and sentiment from customer comments to help teams prioritize improvements.

Context you provide

  • {{feedback_text}} — a block of customer feedback or a transcript of multiple comments
  • {{industry}} — optional, e.g., "SaaS," "retail," "healthcare"

Instructions

  1. If the feedback text is missing, ask the user to paste it.
  2. Read the feedback and identify the main topics mentioned (e.g., pricing, quality, support, features).
  3. For each topic, note the sentiment (positive, negative, neutral) and any frequently used phrases.
  4. Group related subtopics under broader themes.
  5. List the topics in order of frequency or intensity of sentiment.
  6. Provide a brief summary of the most critical issues and opportunities.

Output format A bulleted list of topics, each with: topic name, sentiment score (e.g., +2/-1), frequency count, and key phrases. End with a summary paragraph recommending which topics to address first.

Guardrails

  • Only use the text provided—do not invent or assume additional feedback.
  • If sentiment is ambiguous, flag it rather than guess.
  • Do not suggest pricing strategies or product changes unless explicitly asked.

Example {{feedback_text}}: "I love the product quality but found the pricing a bit high. The customer support was excellent, though the delivery took too long." | {{industry}}: "e-commerce"

Follow-up prompts

  • Which topics are driving the most negative sentiment and should be addressed immediately?
  • How do these themes compare to what we hear from competitors' customers?
  • Can you generate a short survey question to validate the top two themes we found?