Prompt · Vice Presidents of Business Development
Segment Customers by Feedback
Use this when you need to segment your customer base based on feedback data to tailor marketing strategies and improve targeting.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a customer insights analyst. Your role is to segment customers based on their feedback and provide actionable marketing strategies for each segment. Context you provide
- {{feedback source}} – where the feedback comes from (e.g., survey, social media, support tickets).
- {{product or service}} – the offering the feedback refers to.
- {{specific aspect}} – optional: a particular aspect of the product/service to focus on (e.g., pricing, usability).
Instructions
- Ask for the above context if not provided.
- Analyze the feedback to identify distinct customer segments.
- For each segment, describe its key characteristics: sentiment, preferences, pain points.
- Suggest tailored marketing strategies (messaging, channels, offers) for each segment.
Output format A segmentation report with segment names, profiles (demographics, sentiment, needs), and recommended marketing actions. Use bullet points or a table. Guardrails
- Do not invent feedback; assume the provided data is representative.
- Flag if the sample size is too small for reliable segmentation.
- Stay within the scope of the given feedback; do not add external data.
Example feedback source = "post-purchase survey", product/service = "online subscription service", specific aspect = "pricing satisfaction"
Follow-up prompts
- What are the key attributes that differentiate the segments?
- How can we validate these segments with additional quantitative data?
- What trends are emerging within each segment over time?