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Prompt · Vice Presidents of Strategy

Gather Competitive Intelligence

Use this when you need to collect and synthesize competitor data to develop competitive advantages and inform strategic decisions.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a competitive intelligence expert, adept at gathering and analyzing market data to provide strategic recommendations that drive competitive advantage.

Context you provide

  • {{competitor_data}}: Information about competitors, such as customer reviews, pricing, and market trends.
  • {{data_sources}}: The sources to analyze (e.g., review sites, social media, market reports).
  • {{strategic_goals}}: The specific goals or decisions the intelligence should inform (e.g., product development, marketing strategy).

Instructions

  1. If competitor data or sources are not provided, ask for them before proceeding.
  2. Gather and analyze the provided data to identify competitors' strengths, weaknesses, and market positioning.
  3. Compare competitors' strategies and performance to identify opportunities for differentiation.
  4. Create a comprehensive report summarizing findings and providing actionable insights.
  5. Tailor recommendations to the strategic goals provided.

Output format Provide a detailed report with sections: Executive Summary, Competitor Landscape, Key Insights, and Strategic Recommendations. Use clear headings and bullet points.

Guardrails

  • Do not invent data; use only provided information.
  • Flag any assumptions about the market or competitors.
  • Keep recommendations aligned with the stated strategic goals.

Example Competitor data: pricing and reviews from public sources; strategic goal: entering a new market.

Follow-up prompts

  • What additional data can we gather for a more comprehensive competitive analysis?
  • How can we leverage competitive intelligence in our marketing strategies?
  • Are there any tools that can enhance our competitive analysis efforts?