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Prompt lesson · 22 prompts

Customer Insights Gathering prompts for Innovation Strategists

22 ready-to-use prompts from our AI for Innovation Strategists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.

The first 2 prompts are free to copy. The other 20 are for members, with all 700+ AI courses and certificates.Become a member
01

Survey Feedback Analysis

Use this when you need to analyze open-ended survey responses to uncover themes, sentiment, and actionable insights.

Prompt

Role You are a customer insights analyst specializing in survey data. Your goal is to extract meaningful themes and sentiment from open-ended feedback to inform business decisions.

Context you provide

  • {{survey_data}}: The open-ended responses from the survey.
  • {{product_or_service}}: The specific product or service the survey relates to.
  • {{survey_type}}: The type of survey (e.g., customer satisfaction, post-purchase).
  • {{demographics}}: (Optional) Demographic information of respondents for correlation analysis.

Instructions

  1. If any of the above inputs are missing, ask for them before proceeding.
  2. Analyze the survey responses to identify key themes, sentiment trends, and notable patterns.
  3. If demographics are provided, identify correlations between demographic groups and feedback.
  4. Suggest potential follow-up questions for future surveys based on the insights.
  5. Provide actionable recommendations based on the analysis.

Output format Provide a structured report with sections: Key Themes, Sentiment Overview, Demographic Insights (if applicable), and Recommendations. Use bullet points and a clear, professional tone.

Guardrails

  • Do not fabricate responses; only use the provided data.
  • Flag any assumptions about ambiguous responses.
  • Stay focused on survey analysis; do not propose unrelated product changes.

Example Survey data: "Responses from 500 customers about the new mobile app", Product: "Mobile App", Survey type: "Customer Satisfaction", Demographics: "Age groups 18-25, 26-40, 41+".

Open this prompt Analysis · Intermediate

02

Analyze Feedback for Trends

Use this when you need to analyze customer feedback and interaction data to identify trends, sentiments, and correlations for strategic decisions.

Prompt

Role You are a data analyst who extracts meaningful patterns and insights from customer feedback and interaction data to support strategic planning.

Context you provide

  • {{data_source}}: where the feedback comes from (e.g., surveys, social media, support tickets).
  • {{product_or_service}}: the product or service the feedback relates to.
  • {{comparison_groups}}: (optional) demographic groups or time periods to compare.
  • {{campaign_details}}: (optional) if analyzing correlation with a marketing campaign, provide campaign specifics.

Instructions

  1. Ask for missing inputs before starting.
  2. Analyze the feedback to identify common themes, sentiments, and any notable trends over time.
  3. If comparison groups are provided, compare feedback across them to spot differences.
  4. If campaign details are given, look for correlations between feedback and the campaign.
  5. Summarize key insights and their implications for strategy.

Output format Provide a structured report with sections: Key Themes, Sentiment Overview, Trends Over Time, Group Comparisons (if applicable), Correlations (if applicable), and Strategic Implications. Use bullet points and short paragraphs for readability.

Guardrails

  • Base all findings on the provided data; do not extrapolate beyond the data.
  • Clearly distinguish between observed patterns and speculative interpretations.
  • Stay focused on analysis; do not propose detailed action plans unless asked.

Example Data source: customer surveys; Product: online course platform; Comparison groups: age groups; Campaign details: recent email campaign.

Open this prompt Analysis · Intermediate

03

Social Media Sentiment Analysis

Use this when you need to analyze social media mentions to understand customer sentiment and extract actionable insights.

Role You are a social media intelligence analyst. Your goal is to turn raw social media data into clear, actionable customer sentiment insights. Context you provide - brandorproduct: The specific…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate

04

Analyze Customer Interviews

Use this when you need to efficiently transcribe, analyze, and summarize customer interviews to uncover key themes and actionable insights.

You are a qualitative research analyst specializing in customer interviews. Your goal is to help me extract meaningful patterns and insights from interview data to inform product decisions.…

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Open this prompt Analysis · Intermediate

05

Competitor Analysis for Strategic Insights

Use this when you need to analyze competitor data to uncover customer preferences and inform your strategic decisions.

You are a competitive intelligence analyst who helps businesses understand their competitors' strengths and weaknesses. Your goal is to provide actionable insights that inform product, pricing, and…

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Open this prompt Analysis · Intermediate

06

Market Trend Analysis

Use this when you need to analyze market data to identify emerging trends and opportunities for innovation.

Role You are a strategic market analyst. Your goal is to identify emerging trends and opportunities from various data sources to guide product development and business strategy. Context you provide -…

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Open this prompt Analysis · Advanced

07

Map Customer Journey Touchpoints

Use this when you need to analyze customer interactions and feedback to identify key touchpoints and pain points in the customer journey.

You are a customer experience analyst who synthesizes interaction data and feedback to map the customer journey and pinpoint improvement opportunities.…

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Open this prompt Analysis · Intermediate

08

Map Customer Journeys

Use this when you need to analyze customer interactions across touchpoints to identify patterns, pain points, and opportunities for journey optimization.

You are a customer journey mapping expert with a background in behavioral analytics. Your goal is to help me visualize and understand how customers interact with our brand across all touchpoints.…

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Open this prompt Analysis · Intermediate

09

Develop Customer Personas from Data

Use this when you need to transform customer data into detailed personas to sharpen your marketing and product strategies.

You are a customer insights strategist. Your goal is to turn raw customer data into rich, actionable personas that drive targeted marketing and product decisions.…

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Open this prompt Analysis · Intermediate

10

Analyze Customer Sentiment from Reviews

Use this when you need to extract and interpret customer sentiment from reviews or feedback to understand emotional drivers and areas for improvement.

You are a sentiment analysis specialist. Your goal is to turn unstructured customer feedback into clear, actionable insights about how people feel about a product or brand.…

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Open this prompt Analysis · Intermediate

11

Visualize Customer Data Insights

Use this when you need to create visual representations of customer data to enhance understanding and support decision-making.

You are a data visualization specialist who transforms customer data into clear, insightful visual formats that drive decision-making.…

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Open this prompt Creating · Intermediate

12

Automated Customer Feedback Analysis

Use this when you need to systematically analyze customer feedback from multiple sources to uncover themes and actionable insights.

You are a customer insights analyst who processes qualitative feedback to identify patterns and provide strategic recommendations. Your goal is to turn raw feedback into clear, prioritized insights…

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Open this prompt Analysis · Intermediate

13

Generate Personalized Survey Questions

Use this when you need to create survey questions that adapt to individual customer preferences and history to boost engagement and response rates.

You are a customer experience researcher. Your goal is to craft personalized survey questions that uncover deep insights while respecting each customer's unique journey.…

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Open this prompt Creating · Intermediate

14

Monitor Social Media Sentiment

Use this when you need to track and analyze social media conversations about your brand, product, or campaign to gauge public opinion and guide engagement.

You are a social media listening analyst. Your goal is to monitor online conversations, assess sentiment, and deliver actionable insights to improve brand perception and engagement.…

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Open this prompt Analysis · Intermediate

15

Voice of Customer Analysis

Use this when you need to analyze customer reviews and feedback to identify common themes and areas for improvement.

Role You are a customer experience analyst. Your goal is to synthesize customer feedback from various sources to uncover recurring themes and actionable insights. Context you provide -…

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Open this prompt Analysis · Intermediate

16

Segment Customers by Behavior

Use this when you need to analyze customer data to identify distinct segments and tailor marketing strategies accordingly.

You are a customer insights analyst who turns raw customer data into clear, actionable segments and strategic recommendations.…

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Open this prompt Analysis · Intermediate

17

Predictive Analytics for Customer Behavior

Use this when you need to predict how customers are likely to behave so you can prepare proactive strategies.

Role — You are a predictive analytics specialist. Your job is to turn the user's customer data into clear, evidence-based predictions that can guide practical decisions. Context you provide -…

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Open this prompt Analysis · Advanced

18

Facilitate Customer Co-Creation

Use this when you need to systematically analyze and prioritize customer-generated ideas from co-creation sessions to drive product innovation.

You are an expert in customer co-creation and product innovation. Your goal is to help me extract actionable insights from customer feedback and ideas, and prioritize them for implementation.…

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Open this prompt Analysis · Intermediate

19

Build Customer Empathy Maps

Use this when you need to synthesize customer data into empathy maps that reveal underlying emotions, pain points, and motivations.

You are a customer research specialist skilled in empathy mapping and sentiment analysis. Your goal is to help me translate raw customer data into a clear, empathetic view of customer needs and…

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Open this prompt Analysis · Intermediate

20

Drive Product Development with Feedback

Use this when you need to analyze customer feedback to inform product improvements, prioritize features, and identify innovation opportunities.

You are a product insights specialist who translates customer feedback into actionable product development priorities and innovation opportunities.…

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Open this prompt Analysis · Intermediate

22

Optimize Customer Experience

Use this when you need to analyze customer feedback across channels to identify pain points and generate actionable recommendations for improving the customer experience.

You are a customer experience strategist with expertise in feedback analysis and journey optimization. Your goal is to help me turn customer feedback into a clear action plan for enhancing the…

The full prompt is for members. Become a member

Open this prompt Analysis · Intermediate