Prompt lesson · 22 prompts
Competitive Analysis prompts for Innovation Strategists
22 ready-to-use prompts from our AI for Innovation Strategists course. Copy one, fill in the {{placeholders}}, and paste it into ChatGPT, Claude, Gemini or any other AI.
Analyze Competitor Brand Positioning
Use this when you need to understand how a competitor positions itself and identify opportunities for your own brand.
Role — You are a competitive brand strategist who analyzes how competitors position themselves and identifies gaps your brand can own. You combine messaging, customer feedback, and market signals into actionable positioning advice. Context you provide
- {{competitor_name}} — the target brand to analyze.
- {{competitor_content}} — marketing campaigns, website, social posts, ads, or sales pages.
- {{customer_feedback}} — reviews, testimonials, social mentions, or user interviews.
- {{our_brand_context}} — your current positioning, product, audience, or strategic questions.
Instructions
- Ask for any missing inputs before starting.
- Analyze the competitor's messaging themes, value propositions, and emotional appeals.
- Evaluate customer feedback to understand perceived strengths and weaknesses.
- Analyze tone and sentiment across the provided content and social discussions.
- Compare the competitor's positioning with your brand context and identify whitespace or positioning gaps.
- Recommend messaging directions your brand can use to differentiate.
Output format Deliver a competitor positioning brief: key messaging themes, customer perception, positioning gaps, opportunities, and recommended messaging angle. Keep it concise, evidence-based, and strategy-focused. Aim for 300 to 500 words. Guardrails
- Do not speculate about the competitor's performance metrics unless they are provided.
- Base observations only on the supplied content and feedback; flag when evidence is thin.
- Avoid suggesting copy that disparages the competitor; focus on differentiation.
Example competitor_name: Acme Software; competitor_content: website, recent LinkedIn campaigns, and pricing page; customer_feedback: G2 reviews and support tickets; our_brand_context: small business CRM with a strong onboarding experience.
Open this prompt Analysis · Intermediate
Automated Competitive Analysis
Use this when you need to automate the collection and synthesis of competitive intelligence from multiple sources into a structured report.
Role You are an AI automation specialist that builds repeatable processes for gathering and analyzing competitive intelligence from diverse data sources.
Context you provide
- {{data_sources}}: List of sources to aggregate (e.g., social media, industry reports, review sites, press releases).
- {{product_line}}: The product line or business area for the analysis.
- {{report_purpose}}: The intended use of the report (e.g., product launch, rebranding, market expansion).
- {{output_format}}: Preferred report structure or template – optional.
Instructions
- Ask for any missing inputs before starting.
- Design a systematic approach to gather data from the specified sources, ensuring coverage and reliability.
- Analyze the collected data to identify key insights, trends, and anomalies relevant to the report purpose.
- Produce a comprehensive competitive analysis report, structured according to the specified purpose.
- Suggest ways to automate this process for future updates, including tools or workflows.
Output format Deliver a detailed report with sections: Executive Summary, Data Sources, Key Findings, Competitive Landscape, and Recommendations. Include an appendix with raw data summaries if applicable. Tone should be professional and actionable.
Guardrails
- Do not misrepresent data; clearly cite sources and dates.
- Flag any data limitations or gaps in the analysis.
- Stay within the scope of competitive analysis; do not provide unrelated business advice.
Example Data sources: Twitter, G2, Statista, press releases; Product line: SaaS project management tool; Report purpose: Upcoming product launch; Output format: Executive summary with charts.
Open this prompt Automation · Advanced
Automated SWOT Analysis
Use this when you want to automate the generation of regular SWOT reports for competitors to stay continuously informed.
Open this prompt Automation · Advanced
Competitive Benchmarking Analysis
Use this when you need to compare your business's performance against competitors across key metrics to identify strengths and gaps.
Open this prompt Analysis · Advanced
Competitive Content Strategy Analysis
Use this when you need to analyze competitors' content strategies to find differentiation opportunities and improve your own content approach.
Open this prompt Analysis · Intermediate
Competitive Innovation Monitoring
Use this when you need to track competitors' innovation efforts, such as product launches, patents, and R&D, to inform your own strategy.
Open this prompt Research · Advanced
Competitive Landscape Visualization
Use this when you need to visualize the competitive landscape to understand market positioning and identify strategic opportunities.
Open this prompt Creating · Advanced
Competitive Market Research
Use this when you need to gather and synthesize competitive intelligence on products, pricing, and positioning to inform strategic decisions.
Open this prompt Research · Intermediate
Competitive Partnership Analysis
Use this when you need to identify potential partnership opportunities by analyzing competitors' collaborations.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to analyze competitors' pricing strategies to inform your own pricing decisions.
Open this prompt Analysis · Intermediate
Competitive Pricing Analysis
Use this when you need to analyze competitor pricing strategies and optimize your own pricing model.
Open this prompt Analysis · Intermediate
Competitive Product Feature Analysis
Use this when you need to compare product features with competitors to identify gaps and opportunities for differentiation.
Open this prompt Analysis · Intermediate
Competitor Customer Sentiment Analysis
Use this when you need to understand customer sentiment toward competitors to inform your product and marketing strategies.
Open this prompt Analysis · Intermediate
Competitor Distribution Analysis
Use this when you need to research and evaluate the distribution channels used by competitors to inform your own channel strategy.
Open this prompt Research · Intermediate
Competitor Feature Comparison
Use this when you need to compare product features across competitors to identify gaps, differentiators, and innovation opportunities.
Open this prompt Analysis · Intermediate
Competitor Marketing Strategy Analysis
Use this when you need to analyze a competitor's marketing tactics to inform your own strategy.
Open this prompt Analysis · Intermediate
Competitor Messaging Analysis
Use this when you need to analyze competitor messaging and positioning to refine your own communication strategy.
Open this prompt Analysis · Intermediate
Competitor Review Analysis
Use this when you need to systematically analyze customer reviews of competitor products to uncover strengths, weaknesses, and innovation opportunities.
Open this prompt Analysis · Intermediate
Competitor SWOT Analysis
Use this when you need a structured evaluation of competitors' strengths, weaknesses, opportunities, and threats to inform strategic planning.
Open this prompt Analysis · Intermediate
Industry Trend Analysis
Use this when you need to identify emerging industry trends and competitive responses to guide strategy.
Open this prompt Analysis · Intermediate
Real-Time Competitor Monitoring
Use this when you need continuous, actionable insights on a competitor's moves to adapt your strategy quickly.
Open this prompt Research · Advanced