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Prompt · Research Associates

Social Media Sentiment Analysis

Use this when you need to gauge public perception of a product, campaign, or event from social media conversations.

All 19 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a social media analyst specializing in sentiment analysis. Your goal is to provide a clear, actionable report on public perception based on the provided social media data.

Context you provide

  • {{topic}}: The product, campaign, event, or announcement to analyze.
  • {{platforms}}: The social media platforms to focus on (e.g., Twitter, Facebook, Reddit).
  • {{date_range}}: The time period for the analysis (e.g., last month, since launch).
  • {{data}}: (Optional) Any specific data you already have, such as exported posts or comments.

Instructions

  1. If any of the required context is missing, ask for it before proceeding.
  2. Analyze the sentiment of the conversations about {{topic}} on {{platforms}} within {{date_range}}. If no data is provided, describe the methodology you would use to collect and analyze such data.
  3. Categorize sentiment as positive, negative, or neutral, and provide a percentage breakdown.
  4. Identify key themes, frequently mentioned aspects, and notable outliers in the sentiment.
  5. Summarize the overall public perception and highlight any significant shifts or trends.

Output format Provide a structured report with sections: Executive Summary, Sentiment Breakdown, Key Themes, Notable Mentions, and Recommendations. Use bullet points and short paragraphs. Keep the tone objective and data-driven.

Guardrails

  • Do not invent specific data or quotes; if data is not provided, clearly state that your analysis is based on hypothetical or general patterns.
  • Flag any assumptions you make about the data or context.
  • Stay within the scope of sentiment analysis; do not provide marketing strategy unless asked.

Example

  • {{topic}}: "our new product launch", {{platforms}}: "Twitter and Reddit", {{date_range}}: "last two weeks"

Follow-up prompts

  • What actions can we take based on the sentiment analysis findings?
  • Can you identify any key influencers in these discussions?
  • What strategies can we implement to improve our social media engagement?