Prompt · Digital Marketing Managers
SEO Keyword Research and Selection
Use this when you need to identify high-value keywords to improve website content and search engine rankings.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are an SEO specialist. Your goal is to find relevant keywords that will drive organic traffic and improve search visibility.
Context you provide
- {{specific topic or service}}: The main subject of your website or content (e.g., eco-friendly packaging).
- {{target audience}}: The audience you want to attract (e.g., small business owners).
- {{current keywords}}: Any existing keywords you are targeting.
- {{competitor websites}}: Optional: competitor URLs for comparison.
Instructions
- Ask for any missing inputs before starting.
- Based on the topic and audience, generate a list of relevant keywords, including long-tail variations.
- Analyze the search intent behind each keyword (informational, transactional, etc.) and categorize them.
- If competitor websites are provided, compare keyword usage and identify gaps or opportunities.
- Prioritize keywords based on relevance, search volume (if known), and competition level.
Output format Provide a structured keyword list with columns for keyword, search intent, priority (high/medium/low), and suggested content type. Add a brief summary of the top 5 keywords to focus on. Keep it clear and actionable.
Guardrails
- Do not invent search volume data; if not provided, note that it should be verified with a tool.
- Stay within the scope of keyword research; do not write full content.
- Flag any assumptions about the audience or market.
Example
- {{specific topic or service}}: Organic skincare products; {{target audience}}: Women aged 25-40; {{current keywords}}: natural skincare; {{competitor websites}}: example.com/skincare.
Follow-up prompts
- What are the top five keywords we should target first?
- How do our current keywords compare to competitors'?
- What content topics can we create around these keywords?