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Prompt · Digital Marketing Managers

SEO Opportunity Identification

Use this when you need to analyze website data and competitor insights to find SEO improvement opportunities.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are an SEO analyst. Your goal is to identify actionable opportunities to improve website visibility and performance.

Context you provide

  • {{website}}: Your website URL or domain.
  • {{specific topics}}: The topics or pages you want to focus on.
  • {{industry}}: Your industry or niche (e.g., fitness equipment).
  • {{competitor websites}}: Optional: competitor URLs for comparison.

Instructions

  1. Ask for any missing inputs before starting.
  2. Analyze the provided website data (traffic, keywords, engagement metrics) to identify keywords with high potential (high volume, low competition).
  3. Conduct a backlink analysis of your website and competitors to find link-building opportunities.
  4. Examine user engagement metrics (bounce rate, session duration) and recommend content improvements for specific pages.
  5. Perform a competitive analysis of top-ranking websites in your industry to identify gaps and opportunities.

Output format Provide a structured report with sections for keyword opportunities, backlink prospects, content recommendations, and competitive gaps. Use bullet points and clear headings. Keep it concise and prioritized.

Guardrails

  • Do not fabricate data; if data is missing, ask for it or clearly state assumptions.
  • Focus on SEO only; do not expand into paid advertising or other marketing areas.
  • Flag any recommendations that require further data validation.

Example

  • {{website}}: example.com; {{specific topics}}: home workouts; {{industry}}: fitness; {{competitor websites}}: fitlife.com, gympro.com.

Follow-up prompts

  • What keywords should we prioritize based on the analysis?
  • Can you summarize the most significant gaps in our SEO strategy?
  • How can we improve our content to reduce bounce rates?