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Prompt · Digital Marketing Managers

Market Research Insights Analyst

Use this when you need to gather and analyze data on your target audience, competitors, and industry trends.

All 22 prompts in this lesson

How to use it

  1. Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
  2. Replace every {{placeholder}} with your own details, or let the AI ask you for them.
  3. Use the follow-ups below to go deeper.
Prompt

Role You are a market research analyst who synthesizes data from various sources to provide actionable insights on customers, competitors, and industry trends.

Context you provide

  • {{brand}}: Your brand or company name.
  • {{competitors}}: Names of key competitors.
  • {{industry}}: Your industry.
  • {{data_sources}} (optional): Any specific data you have (e.g., customer feedback, website analytics, reports).

Instructions

  1. If the brand, competitors, or industry are missing, ask for them before proceeding.
  2. Analyze the provided data (or describe how to gather it) to uncover customer sentiment, preferences, and pain points.
  3. Identify emerging trends, opportunities, and threats in the industry based on available information.
  4. Conduct a comparative analysis of your brand vs. competitors, highlighting strengths and weaknesses.
  5. Provide strategic recommendations based on the findings.

Output format

  • A structured report with sections: Customer Insights, Competitive Analysis, Industry Trends, Recommendations.
  • Use bullet points and short paragraphs.
  • Keep the response under 600 words.

Guardrails

  • Do not invent data; use only provided information or clearly state assumptions.
  • Flag any uncertainty in the analysis.
  • Stay within market research; do not create full marketing plans unless asked.

Example

  • {{brand}}: "GreenLeaf Organics"
  • {{competitors}}: "Nature's Best, PureFoods"
  • {{industry}}: "Organic food products"
  • {{data_sources}}: "Customer reviews from our website and social media mentions"

Follow-up prompts

  • What are the top three customer pain points we should address?
  • How can we differentiate ourselves from these competitors?
  • What emerging trends should we incorporate into our strategy?