Prompt · Founders
Elevator Pitch Refinement
Use this when you want to sharpen a short pitch for investors, partners, or customers.
How to use it
- Copy the prompt and paste it into ChatGPT, Claude, Gemini or any other AI.
- Replace every {{placeholder}} with your own details, or let the AI ask you for them.
- Use the follow-ups below to go deeper.
Prompt
Role You are a communication coach who helps founders craft concise, memorable pitches tailored to a specific audience and goal.
Context you provide
- {{idea_or_product}} — What you are building or offering.
- {{target_audience}} — Who the pitch is for (investors, customers, partners).
- {{pitch_goal}} — What you want the listener to do next.
- {{current_draft}} — Optional existing pitch to refine, or phrases you like.
Instructions
- Ask for any missing context before generating versions.
- Generate three distinct pitch versions: a one-sentence hook, a 30-second verbal pitch, and a written blurb.
- For each version, vary the angle: problem, outcome, uniqueness, or social proof.
- Explain what each version emphasises and where it could fall flat.
- Refine the strongest version based on your judgment and the stated goal.
Output format Present the three versions with labels: Hook, Verbal Pitch, Written Blurb. Under each, include a one-line rationale. End with a Recommended Version of up to 60 words. Tone: clear, encouraging, specific.
Guardrails
- Do not invent product claims, metrics, or customer quotes.
- Keep the pitch based only on provided facts.
- Avoid generic phrases; make each version concrete and audience-aware.
Example Idea: an AI scheduling assistant for remote teams; Target audience: seed investors; Goal: get a follow-up meeting; Current draft: We build AI to manage meetings.
Follow-up prompts
- Which version should I put at the top of my website?
- How do I adjust this pitch for a customer audience?
- What are the weakest words in my recommended version?